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Bluecore // decision platform for retail & brand marketers
Engineering, Full Time    New York City    Posted: Tuesday, March 30, 2021
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About Bluecore:
Bluecore is a marketing technology company that's reimagining how the world's fastest growing retail brands transform casual shoppers into lifetime customers. Through our patented retail data model & the recent release of Bluecore Communicate & Bluecore Site, we replace manual processes with an intelligent, AI-driven workflow. We are credited with doubling email revenue, & increasing customer retention for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora, & Bass Pro Shops. We have been recognized as one of the Best Places to Work by Glassdoor and  ranked No. 241 on the 500 List, the most prestigious ranking of the nation's fastest-growing private companies.

Engineering Culture:
Bluecore's Engineering team is made up of exemplary engineers who believe in working collaboratively to solve complex technical problems & build creative solutions that are as simple as possible, but as powerful as necessary. We emphasize a culture of making good tradeoffs, working as a team, & leaving your ego at the door. 

As a Principal Engineer at Bluecore, you will join forces with other cross-functional engineering teams to build scalable, extensible, reliable, & performant systems that provide significant company & industry-level impact. We have clear roadmaps & initiatives, which help us leverage the work we've completed. You'll have ownership over your work, & will be influential in driving the overall growth & success of Bluecore.

We are looking for a Principal Software Engineer to join our Email Pipeline squad, building our end-to-end email pipelines & the 10+ Email Service Provider integrations we maintain. Many of this team's key contributions focus around coordinating the results of campaign executions & personalization options, in order to create 1:1 personalized emails for our client's customers & drive higher ROI from their marketing campaigns. There are several deep technical challenges headed up by this team, including fan-out & fan-in processes for recommendation & email generation & "at most once" delivery of emails.

Our Email Pipeline team members have established themselves as a critical component to the success of Bluecore's products/platform. They've successfully led several major initiatives with considerable company-wide impacts, such as rebuilding our email pipeline for simplicity & extensibility, as well as migrating it onto Google Kubernetes Engine, resulting in substantial cost savings & higher volume throughput. As our client base has grown, we have an increasing need to deliver higher volumes of personalized emails, quickly & efficiently. The Email Pipeline team is focusing on upgrading key components of our email delivery infrastructure in a microservice architecture, to ensure scalability, portability, & maintainability in some of our most critical infrastructure. This has involved rewriting services for rate limiting, distributed counters, recommendation engines, & email generation in order to scale with our growing needs.

It's not enough to develop systems that handle our ever-increasing scale, it's also essential that we do so with high-performance, rock solid code. Reliability is another important piece to the puzzle, & we adopt Site-Reliability Engineering principles for automating deployments & observability at scale. You'll be an influential leader, actively coding while simultaneously helping your team design & implement technical solutions, as well as sourcing & onboarding new technologies to the team.
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