BlaBlaCar's vision is to bring fairness, freedom & fraternity to the world of travel.
BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable & friendly way to travel. Today, our global, trusted community counts 80 million members in 22 countries, enabling a smarter, large scale & truly sustainable transport network.
Born from a simple idea of people sharing their rides, BlaBlaCar's ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, & since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!
In 2018, 84 million travelers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience.
BlaBlaCar offers a truly & unique international environment with a team counting 35 nationalities, serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held & founder-led. Our team of 500 employees is entrepreneurial, passionate, & fundamentally mission-driven.
Why join us?
As Marketing manager you will be in charge of leveraging consumer insights & business inputs to deliver effective & impactful marketing campaigns in France & Benelux for two product verticals (carpool & bus).
Success in the role means you have built efficient marketing campaigns to achieve the growth target in France & Benelux on carpool & bus, with effective measurement process & marketing discipline developed in collaboration with the central marketing teams. Thus, the position requires a sharp, analytical mind & an entrepreneurial spirit. You should be able to envision & plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.
What you will directly contribute to:
Defining, setting up & running marketing campaigns
Setting up & managing business relationships with external companies (eg partnerships with Online Travel Agencies, with agencies or providers, etc)
Collecting, formatting & analysing marketing KPIs to measure performance
Sharing best practices with other marketing teams, both local & central
Participating in the development of new projects locally
Contributing to market research
What you will need to be successful:
Minimum 4 years of work experience in marketing & project management,
Familiar with online marketing metrics (CAC, CPC etc) & business models,
Experience of successful offline marketing campaigns, such as guerilla marketing or in-store activations,
Experience in management is required,
Strong data & analytical skills,
Strong problem solving skills,
Full proficiency in Excel
Fluent in French & English
Rigorous & organised
Ability to work autonomously under tight deadlines
Ability to work in a multicultural environment
International work or study experience is a significant advantage
A few practical details about the role
- Start: As soon as you are ready!
- Location: Paris
- Permanent contract
- Compensation: Competitive package based on experience
What we offer all of our employees
The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too.
A strong Fun & Serious company culture
An international environment with a team counting 35 nationalities, serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw)
State-of-the-art office spaces, in a great location
A start-up spirit grounded in agility & teamwork
Challenging career opportunities in a high-growth & fast-paced environment
Bi-Weekly team-all BlaBlaTalks to learn from each other
Weekly Tech Demos, so that we're all up to date with where our product stands
And some other great perks!
Free carpooling & bus rides to live our value Be The Member.
BlaBlaBreak which takes us all for an unforgettable weekend every 18 months
Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)
What is next
If you are ready to join our exciting journey, please apply below: upload your resume in English (PDF format) & answer our questions in English. Please note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.
You can expect us to review your application within the following 2 weeks. If your application & profile fit our requirements, we will send you a link to an online test followed by three interview rounds in our offices in Paris.
BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.