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Kepler Group // Kepler provides database services to Fortune 500 clients in financial services, travel, retail & publishing.
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Kepler executes engineered marketing, where every message & ad delivered helps create a more personalized & productive relationship between brands & their consumers. We do this by acting as clients agency of record, as their in-house team, or some hybrid of the two & by harnessing data & technology across all paid digital media & data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, were proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team & our clients.

  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, & how we're responding to challenges we face. 
  • We're growing. For you, that means unparalleled growth opportunities & a role in shaping the direction of the company. 
  • We're fun. You'll work with & learn from the smartest people in the industry & have a blast doing it. 

As a Client Solutions Analyst, you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients & teammates to successfully execute the media planning, launch, optimization, & analysis of campaigns. Youll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, & great communication skills to excel as an analyst.

What You Will Do:

  • Become an expert in leveraging digital media channels for maximum impact including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) & online video (Hulu, YouTube), among others
  • Work directly with clients, platform partners, & internal teams to understand business & marketing goals, leveraging analytics to advance these goals
  • Provide input & guidance around campaign design & innovation in support of client business objectives
  • Launch & actively optimize & manage campaigns across trading platforms
  • Contribute to weekly, monthly, & annual client insights & strategy reports; contribute to all aspects of ongoing program analysis
  • Lead day-to-day client & partner communications
  • Manage projects across multiple internal & external stakeholders, helping to prioritize efforts & guide progress
  • Understand & comply with company best practices

Desired Skills & Experience:

  • Bachelors degree
  • Strong interest and/or experience in marketing & client services, ideally in digital media (display, social, video & search)
  • Strong analytical skills, & comfort with MS Excel, data analysis & internet technologies
  • Excellent listening & communication skills with strong ability to create & build relationships
  • Ability to self-manage, juggle multiple priorities, & pay strong attention to details
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment

Main Responsibilities:

Campaign Management & Optimization

  • Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including:
    • Manage daily spend to be in line with daily & monthly budget targets
    • Perform daily optimizations to ensure campaigns meet clients target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding)
    • Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.)
    • Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc.
    • Ad Optimization: conduct analyses & identify opportunities for new ad creation & regular A/B testing
    • Monitor & analyze competitor activity through competitor monitoring technology & provide key insights & trends to internal team & external clients
  • Own vendor relationships to identify areas of opportunity within platforms to improve overall program
  • Identify, research, & propose new testing & optimization ideas to drive campaign performance

Reporting

  • Create & ensure accurate reporting to account/client specifications & KPIs
  • Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions & effectively manage performance
  • Ensure client accounts are maintaining performance against primary KPIs
  • Formatting QA for all client deliverables to ensure brand guidelines are met & all deliverables are shared with no errors in data, spelling, grammar, etc.
  • Work with your team to formulate & present performance insights to clients on a weekly, monthly, & quarterly basis

Analysis

  • Interpret & share performance reporting data for clients on a regular/ ad-hoc basis
  • Pull & format data for client facing performance reports & optimization readouts
  • Conduct regular platform deep-dives to understand changes in performance & identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
  • Generate initial insights for performance reports & optimization readouts
  • Draft performance readouts to client, applying data-driven storytelling principles to thoroughly & concisely communicate relevant information

Admin

  • Accurate & timely billings & reconciliation
  • Own scheduling for internal & external meetings (client, vendor)
  • Take notes during all meetings & write clear, concise meeting recaps where applicable
  • Assist your leader in managing client communications

Trafficking/Build

  • Own trafficking & build process with Campaign Ops team including campaign ops form submission, troubleshooting, & QA for KIP & platform builds

Project Management:

  • Deeply understand the status of all projects & ensure the team stays on track to deadlines through daily progress check-ins & escalates any workload/capacity concerns to senior analysts
  • Manage upkeep of internal & external project management tools/documents (e.g. Asana, daily priorities document, etc.)

Other

  • Proactively reach out to colleagues to provide support on other clients
  • Continually seek out areas to continue learning & developing professional skill set
  • Attend vendor calls & office hours, monitor platform-related Slack channels; surface new product features & testing opportunities to team, track & share industry trends

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women & people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here 

 
 
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