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Tinder // friendships & relationships social app
 
Marketing, Full Time    Tokyo, Japan    Posted: Monday, January 20, 2020
 
   
 
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JOB DETAILS
 

Digital Marketing Manager, Tinder Japan

Tinder brings people together. With tens of millions of users & a presence in nearly every country on earth, our reach is expansive & were rapidly growing users. Theres never been a more exciting time to be at Tinder. Our new Chief Product Officer is driving an innovation roadmap & our new Chief Marketing officer is growing our marketing presence around the world. Japan is one of our most interesting & developing markets. We are looking for an Online Marketing Manager to help us grow & elevate our brand perception & acquire users in Japan. If you have marketing experience for a global brand & a passion for new technology: We want to hear from you.

In this role you will:

  • Develop, implement & execute strategic online marketing initiatives for Tinder in Japan in line with HQ brand & strategic guidelines
  • Own & lead local online marketing strategy & distribution across media channels: paid digital, social media, earned media & owned media
  • Analyze & optimize online campaigns against brand & growth objectives
  • Lead agency relationships & align the communication strategy with key partners in Asia & at Tinder HQ in Los Angeles, USA
  • Set, communicate, & maintain timelines, budget, & priorities on every project
  • Monitor online market trends both within the dating category as well as outside to generate insights for new marketing strategies for Tinder in Japan
  • Report to the Country Manager in your market

We're looking for:

  • Degree from a leading University. MBA or Masters not essential, but a plus
  • 5-10 years of experience in online marketing for a leading consumer brand or tech company
  • Experience running digital marketing in Japan, including paid digital, social media, earned media & owned media. Up-to-date with current consumer & media trends
  • Strong understanding of mobile measurement platforms, digital marketing technology, & data ecosystem
  • Excellent understanding of digital marketing metrics CPV, CPCV, CPR, LTV are familiar to you
  • A strong mix of creative & analytical capabilities in combination with a hands-on attitude to get things done
  • Proven track record of leading multiple, complex tasks simultaneously
  • The ability to adequately prioritize to improve business impact in a fast-paced environment
  • Excellent soft skills with a standout colleague attitude
  • Willingness to thrive in an international environment, with multiple languages & time zones
  • A deep understanding of Japan youth culture
  • Fluency in both Japanese & English
  • Strong Excel/spreadsheet proficiency; SQL knowledge is a huge plus

As part of our team, youll enjoy:

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to seek some of the industrys most exciting problems
  • Working with an outstanding team of creative, fun & highly motivated people
  • Competitive compensation
  • Truly diverse team across multiple time zones

As an equal opportunity employer, we are committed to diversity in the workforce. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally recognized basis, including, but not limited to; race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 & over), national origin or ancestry, physical or mental disability, genetic information (including testing & characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

 
 
 
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