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Vimeo // platform for watching, uploading & sharing videos
Product, Full Time    New York City or US - Remote    Posted: Tuesday, July 19, 2022
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Vimeo is looking for an experienced Principal Product Growth Manager to take on a critical, high priority role within the Growth organization. Vimeos Growth team sits at the convergence of product, marketing, & data.  If you love the idea of digging through data to find the needle in the haystack & obsessing about best-in-class user experiences, this role is for you!  

The Product Growth team is looking for an exceptional business optimizer with the ability to manage & run an experimentation system with highly efficient & passionate functional partners to make the greatest impact to the business.  This role requires a hands-on leader that can roll up their sleeves to do whatever it takes to move our metrics: pivoting from developing a strategy deck to creating & triaging JIRA tickets with our engineering partners.

Some example initiatives that youll drive include, but are by no means limited to:

  • Develop & execute a unified retention strategy across all offerings with a true understanding of core, casual, power users in various plan tiers & segment types
  • Launch enhancements autonomously to in-product pricing migrations, cancellation, downgrade, & upgrade flows in close partnership with our core product teams that own Account Settings, Collaboration Tools, & key Workflow spaces.
  • Formulate a deep understanding of our users to identify the right permutations of personas & behaviors to optimize users into specific high-value milestones before they consider churning.
  • Partner with our CRM, paid marketing, & core product teams to define a user-centric roadmap to unlock active usage through proactive retention strategies
  • Own experimentation process around continuous collection of user intent to retarget them into higher frequency of usage & breadth of feature adoption.
  • Establish key operating forums with Director, VP, & C-level executives to review experimentation, hypothesize from learnings, & strive towards making Revenue impact across the full funnel/team.
  • Lead by example with the team by driving high velocity experimentation & setting pace of rapid iteration with Retention & Renewal roadmap.
  • Collaborate with various product teams to ensure new products & existing products have a framework in place to assess survival curves of feature adoption to prioritize future iterations or sunsetting across product lines.
  • Champion & balance user needs with business objectives & potentially objectives across different areas of the business.
  • Regularly share back learnings & impact to the bottom-line via renewal rates & revenue retained with the team & broader organization.

Requirements to be successful in the role:

  • 8+ years of experience in a growth or product role 
  • 4+ years experience driving in-product experimentation with direct engineering partnership
  • 3+ years of working directly with email marketing, in-app & push functionality
  • Deep understanding of SaaS data & industry trends with affinity to self-manage uncovering insights with support from data analyst partner
  • Bachelors degree 
  • Ability to create a safe spaces where the teams feel heard but can disagree & commit
  • Highly accountable of individual performance with a win/lose together mentality
  • Consistent track record in using data to drive product and/or business decisions to push back effectively & prioritize the highest impact initiatives
  • Great sense of humor & ability to roll with the punches as the business adapts to market conditions

Vimeo (NASDAQ: VMEO) is the worlds leading all-in-one video software solution. Our platform enables any professional, team, & organization to unlock the power of video to create, collaborate & communicate. We proudly serve our growing community of over 260 million users from creatives to entrepreneurs to the worlds largest companies.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse & global community. Were proud to be an equal opportunity employer where diversity, equity, & inclusion is championed in how we build our products, develop our leaders, & strengthen our culture.

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