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Rapp // innovators, integrators & implementers
Singapore - RAPP    Posted: Saturday, December 12, 2020
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Email Campaign Manager (Technical)




Client Servicing


Managing Director, RAPP Singapore


About RAPP Singapore

RAPP knows the way to create real value for brands, is to help them create real value for their customers. We do this by balancing Precision & Empathy: the ability to understand real people through data, & the smarts to meet their individual wants & needs. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience & technology. As part of Omnicom, RAPP is proud to employ over 1,000 talented people across U.S., Brazil, UK, France, Germany, Singapore & Dubai, & we actively foster an inclusive workplace where diversity & individual differences are valued & leveraged to achieve the agencys vision. The Singapore team was started in 2016 to address the needs of our regional clients, & we are seeking like-minded individuals to join our growing team.

Your Role

Youll be setting up & executing marketing campaigns & making sure that they are delivered on time & to the clients specifications. Youll be working closely with the rest of the client team to ensure all monitoring & KPIs are met & ensuring the client team is seen as a value-added service at all times.

We also think character is equally important. We are a fun, ambitious & flexible team that openly communicates & follows a can do attitude of mutual support regardless of your title. This is probably the main reason why you should join us! We are small enough to be agile, but have a global network of insanely talented people, whom you will get to work with/ learn from. That said, we strive (and succeed) to maintain a fun, flexible & respectful culture that you typically see in start-up agencies.


Your Responsibilities

Operational Management & Delivery:  being able to understand the client business through delivery goals & to continually demonstrate how RAPP can add value

  • Ownership of operational delivery, ensuring tasks are delivered to schedule & to an exceptional standard
  • Easily build rapport & trust with others, advising client & internal team on delivery tasks & challenging briefs, be the sole RAPP representative at client meetings
  • Communicates powerfully & is credible, provides a listening ear to the client, showing the ability to explain technical items in a non-technical way
  • When issues arise work with all internal team members to find a fast, effective resolution
  • Manage & monitor data activities
  • Monitor automated trigger campaigns & reporting
  • Schedule & manage client requested activities, following up with others to ensure items are progressing
  • Setup & execute adhoc & new trigger campaigns, including selecting the audiences for these campaigns
  • Deliver on adhoc data requests
  • Input into campaign development from a data perspective
  • Delivery & technical issue management & resolution
  • Quality assurance on all aspects of delivery
  • Attend client meetings
  • Take a brief from a client, interpret as required & follow through to delivery
  • Quote for new activities
  • Work to grow opportunities with the client

Specific to this role:

  • Lead management of key client stakeholder relationships & delivery duties
  • Working to onboard client activities & build the client relationship through regular on-site visits to the client offices

Skills & Experience

  • Youll have excellent SQL skills
  • Youll come from a database marketing background & have a solid understanding of both data & databases, from a marketing point of view
  • Youll be a data-guru & have excellent data processing & data manipulation skills
  • Know your audience: strong communication skills are essential with both the client & internal parties are essential & youll be expected to have regular client contact. Youll also need to be able to communicate technical information in a non-technical manner to stakeholders inside & outside of the company
  • Youll need to have incredibly strong organisational skills, the ability to think on your feet & multi-task you should thrive on dealing with simultaneous requests & a busy working day
  • Professionalism: we want someone who can demonstrate a professional service to both internal & external clients at all times
  • Ready to admit you dont know it all: you should always be willing to seek assistance immediately from your team or colleagues when problems arise
  • Eagle-eyed you should demonstrate attention to detail at all times & take pride in your work
  • Youll be proactive in keeping an eye on data security issues at all times
  • We would expect you to respond promptly to technical queries & provide technical advice & support
  • We expect you to understand the needs of the client & respond efficiently & appropriately to meet these
  • We want you to be proactive & suggest ideas to add value to the client
  • Any knowledge of Salesforce Marketing Cloud would be extremely advantageous
  • Knowledge of other CRM platforms such as Adobe Campaign, would be advantageous.
  • Experience of working within a marketing services business or within a marketing services team client-side
  • Previous work in a client facing role demonstrating the ability to build & maintain solid client relationships
  • Experience of working in multifunctional teams & managing others delivery
  • Excellent oral & written communication



  • Client partnership - you engage in delivery conversations with clients & are recognized as a trusted advisor
  • Innovation - you understand & get to the heart of a problem by challenging assumptions & digging deeper.  Youll come up with innovative options & you stimulate innovative thinking
  • Commercial Focus - you have strong financial & commercial acumen together with an ability to negotiate optimal win-win terms of business
  • Influencing skills youll solicit the involvement of key people in advance to build ownership & use multiple approaches to persuade key stakeholders to build broad support for an idea
  • Can-Do attitude - youre an entrepreneur who will take calculated risks to anticipate & act on opportunities that lead to significant gains for RAPP & the client
  • Consultative - you understand the value approach of building a successful client partnership & you listen & question effectively to identify real client needs.  You build solutions around the client
  • Curious - you have a non-parochial mind-set & recognize whats going on in the world at large & the breadth of the marketing landscape.  Equally you understand its influence on your clients business, business objectives & strategy
  • Attention to detail everything you do is to the highest standard with accuracy always forefront of mind

Education & other requirements

  • Any knowledge of Salesforce Marketing Cloud would be highly advantageous
  • GCSE or equivalent (including Maths) & a Degree or equivalent is essential
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