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SoundCloud // social sound platform
Marketing, Full Time    Los Angeles, California, United States, New York City, United States    Posted: Saturday, June 05, 2021
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Repost by SoundCloud is the music industrys fastest growing music distribution service. As a business, we enable musicians to monetize their music on platforms such as SoundCloud, Spotify, Apple Music & many more. We also provide our users with clear revenue reporting, as well as promotion opportunities.

As a culture, we believe that the world of streaming music is changing, & while anyone has the ability to build their own audience, they should also have the ability to make a living from that audience.

This role is responsible for working across the Repost Select roster, developing strategies & implementing high impact one-of-a-kind campaigns focused on artist development with an emphasis on streaming. Employee will act as a central marketing point on multiple projects from initial conception through album/release cycles, responsible for planning, direction, organization, execution & control of the marketing strategies & budgets for new artist releases & special projects. They will also be responsible for leading a Digital Marketing team that pushes the boundaries of conventional marketing & develops artists who are native to SoundCloud.

We are looking to hire a highly motivated individual with people/team management, who is organized, has great communication skills, & is able to work with cross-functional teams & collaborate closely between partners within an agile environment. Preferably, this person should have a background at a record label or in entertainment marketing.


  • Lead all aspects of a team of digital marketers, ensuring team strategy is groundbreaking & effective.
  • Review marketing return on investment on a regular basis - making proactive recommendations for any change in business or process.
  • Regularly collaborate with artists & management on all aspects of commercial release plan & marketing strategy to ensure the success of the project.
  • Collaborate closely with Account Managers & internal resources to write marketing plans & build content calendars & assets across multiple platforms to support artist development.
  • Responsible for the monitoring & implementation of marketing spend for each release.
  • Coordinate the creation of artist visual branding including social & digital assets.
  • Proactively communicate project mission/analysis with all departments inside the company, & to artist management
  • Understand & analyze the constant flow of streaming, consumption, & social data & adjust marketing strategies accordingly.
  • Lead all aspects of artists development & recommend promotional opportunities across the SoundCloud platform & social media channels.
  • Proactively recommend creative campaign ideas & optimization & standard methodologies.
  • Plan, execute & optimize all advertising spends related to the project. Handle budgets & report advertising stats to all departments.
  • Develop & cultivate relationships with relevant partners (i.e. social media outlets, blogs, influencers, curators, etc.) to secure promotion & coverage for projects.
  • Lead vendor relationships, & onboarding.
  • Build compelling social media & interactive experiences that build fan loyalty, drive traffic & support streaming.


  • 5+ Experience in the music industry, digital marketing, or agency ideally in roles that were focused on consumer marketing.
  • People Leadership skills, at least 1-2 years.
  • Strong organizational skills & the ability to lead complex projects
  • Strong analytical skills matched with enthusiastic creative approach to campaign building.
  • Knowledge & ability to balance music marketing savvy with attention to detail, follow up & execution on a multiple project level.
  • Specialist in social communication & working with digital platforms: SoundCloud, Facebook, Instagram, Twitter, Tik Tok, YouTube, Spotify, Apple Music, etc.
  • Strong writing & communication skills
  • You thrive in a fast-paced, dynamic & high energy environment & are comfortable with occasional ambiguity & a great teammate willing to pitch in whenever needed.
  • You are proficient at using Google Drive.
  • You are comfortable working remotely.
  • Ability to work under pressure with imminent deadlines & prioritizing tasks in real-time.

Diversity at SoundCloud:

SoundCloud is for everyone. Diversity & open expression are fundamental to our organization; they help us build a social platform & global community where anyone can create, discover, & share sounds. We acknowledge the challenges in our industry, & strive to develop an inclusive culture where everyone can contribute.



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