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Smartling // automated, cloud-based translation management platform
Marketing, Full Time    New York City HQ    Posted: Thursday, March 25, 2021
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Smartling is the language translation company that enables global organizations like InterContinental Hotels Group, FedEx, SurveyMonkey & hundreds of other brands to connect with their worldwide customers in their native language. Our software & language services approach uniquely positions the company & its customers to effectively translate all of its content across the enterprise.

Smartling is seeking a Sr. Digital Marketing Manager to join our tightly-knit, collaborative, & highly-motivated marketing team from anywhere in the continental United States. This is a critical role. You will set the roadmap for our overall digital marketing strategy, & manage a number of vendors & software solutions to set best-in-class digital experiences that result in pipeline growth from net new & existing customers. You will own, PPC, SEO, social media channels, conversational marketing (Drift), third-party directories, & more.

You are the right fit if you can jump in with the requisite knowledge & proven experience to execute on existing digital marketing initiatives, but also find ways to drive greater value through each of our distribution channels. The ideal candidate has a track record of making decisions informed by research, & experience to drive qualified inbound traffic by optimizing initiatives for a highly specific & defined user group.

Tasks at Hand

  • Own global website & conversion tools, from writing the development roadmap & drafting landing pages to integrating the website with paid search, pay per click & other fully integrated B2B marketing initiatives
  • Craft high performing campaigns across search & social ad platforms to recognize a high volume of qualified sales-accepted opportunities in a cost-effective manner
  • Manage the companys new & existing content for SEO in partnership with content writers
  • Partner with other members of the marketing team to execute lifecycle & ABM programs with your digital expertise
  • Oversight of brand channels & directories, including employee advocacy
  • Work closely with Marketing Operations to understand how & where to optimize the funnel; & then implement solutions across owned channels
  • Work with product marketing & the brand to continuously test & improve campaign creative, copy, & audience targeting to ensure campaign optimization
  • Measure, analyze, & report on performance of all campaigns against key business objectives to inform the digital strategy overall
  • Manage agency consultants & software vendors for website development, PPC, conversational marketing, advertising platforms, employee engagement, & directories; conduct agency reviews & select agency partners as needed

Must Haves

  • BA/BS degree or equivalent working experience
  • 5+ years of Digital Marketing experience in house or at an agency, ideally in B2B SaaS
  • Excellent communication skills & ability to craft engaging copy across a variety of media (ads, landing pages, etc.); & have the ability to work with a designer to bring creative vision to life
  • Strong understanding of ABM, SEM, retargeting, SEO, & social media advertising
  • Understanding & experience with the B2B marketing funnel
  • Experience matching advertising data to sales performance out of a CRM
  • Strategic thinker: you are continually thinking of ways to level up campaign performance & lead quality
  • Ability to thrive in a fast-paced roll up your sleeves environment & effectively work cross-functionally
  • Demonstrated ability to take the initiative & work in a self-directed manner
  • Experience working with existing tech stack (Contentful, Drift, AdRoll, Sendoso, Sprout Social, Pardot, SEM Rush, Google Analytics)
  • A home office setup conducive for working remotely, & ability to work effectively as a remote team member

You are

  • Results Focused. Center on professional & personal growth
  • Enthusiastic. A fun & energetic co-worker
  • Strong analytical thinker. If there is a problem I have a solution attitude
  • Strategic thinker. Translates high level strategies into practical implementation strategies
  • Customer Focused. Passionate for client success at all times
  • Detail Oriented. Supremely well organized with attention to detail
  • Team Player. Ability to work effectively & cross-functionally within all levels of management, both internally & externally

What matters to Smartling?

Two things - our clients & you. We believe that work is one of the most important parts of our lives, therefore we believe in a winning culture & great benefits:

  • Competitive salary & Employee Stock purchase plan
  • An opportunity to learn & advance your career
  • An energetic, value-driven, & fun culture & team spirit
  • Take a break when you need it Flexible PTO
  • Medical, Vision, Dental, Life benefits for you & your family (including One Medical membership)
  • FSA/HSA & 401(k) plan
  • Paid parental leave

Smartling is an equal opportunity employer. No third party recruiters.

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