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FanDuel // one-day fantasy sports
 
Media, Full Time    New York    Posted: Saturday, January 30, 2021
 
   
 
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JOB DETAILS
 

THE POSITION 

Our roster has an opening with your name on it

We are looking for a Media Coordinator to join the Media & Demand Generation Team to support our display channel owners across all business units - Fantasy, Sportsbook, Casino, & Racing. This role will be tasked with supporting our full-funnel brand & direct response campaigns across programmatic, digital video/OTT/CTV, digital audio, digital OOH, & other emerging platforms to build brand awareness & drive new registrations & real-money players. Were looking for a team player who is interested in building their career in digital marketing or digital media who has an ear to the ground when it comes to emerging programmatic best practices & marketing trends.

If you have a passion for sports, are interested in digital advertising technology & emerging channels, & enjoy managing multiple projects wed love to hear from you.

THE GAME PLAN

Everyone on our team has a part to play

  • Support channel leads with planning, creative briefing, tag trafficking, & reporting of evergreen & tentpole digital media campaigns.
  • Assist with building season-long media plans to meet team KPIs across multiple tactics & platforms, ensuring the team is establishing & crushing benchmarks to strengthen our advertising playbook.
  • Liaise with cross-functional internal teams, creative partners, & agencies to ensure the seamless launch & execution of all campaigns.
  • Assist with weekly, monthly, quarterly & annual channel reporting & post mortem analysis - including building creative performance recaps, billing reconciliation, & dissemination of insights to key stakeholders.
  • Improve internal processes for digital media campaign management, including streamlining creative & tag trafficking to multiple partners, optimizing workflows for audience creation & testing, & setting a testing framework for emerging channels & ad formats.
  • Provide continuous assessment of our digital media tactics & identify areas for improvement.
  • Maintain shared team documents, templates, spreadsheets, & creative folders.
  • Learn & use mobile reporting tools like Appsflyer & Flashtalking to dig into user cohort data & optimize traffic sources to drive higher ROI.

THE STATS

What we're looking for in our next teammate 

  • Bachelor's degree with a strong academic record.
  • 1-2 years of experience working in digital marketing or digital media.
    • Familiarity with programmatic AdTech (DSPs, DMP, Ad Servers, DCO, is a huge plus).
  • Possesses an analytical & proactive mindset - you enjoy aggregating information across disparate data points & sources into clear, actionable insights.
  • Willingness to learn & gain a proficient working knowledge of auction models & bidding strategies across all major platforms.
  • Needs to be able to work autonomously & within a large team setting.
  • Clear communicator & multitasker, with the ability to manage multiple deadlines across internal & external stakeholders with ease.
  • Has exceptional attention to detail & organizational skills.
  • Able to exhibit a positive attitude & remain calm in high-stress situations.
  • You dont mind working during non-traditional business hours as needed.
  • Working knowledge of Microsoft Excel & Google Sheets/Docs/Slides preferred.
  • An eagerness to learn more about digital marketing & the evolving fantasy sports & sports betting industry within the U.S.

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

 
 
 
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