Events  Deals  Jobs 
    Sign in  
Mailchimp // marketing platform for small businesses
Media, Full Time    Atlanta    Posted: Wednesday, April 22, 2020
Apply To Job

Mailchimps all-in-one marketing platform helps small businesses market smarter so they can grow faster. We empower millions of customers around the world to start & grow their businesses with world-class marketing technology, award-winning customer support, & inspiring content. Mailchimps marketing platform puts your audience at the heart of your marketing so you can promote your business across email, social media, landing pages, ads, websites, postcards, & moreall from one place. Founded in 2001 & based in Atlanta, Mailchimp has 1,000+ employees & is privately held.

The marketing team helps drive the Mailchimp brand globally, shaping the perception of our platform, while driving growth. The Integrated Marketing team provides strategic guidance, executes a number of initiatives out in the wild, & recommends best practices across a number of marketing functions. We partner with the entire marketing organization & cross-functionally, helping to drive performance & meet organizational goals & objectives.

We are looking for a seasoned, data-informed media & advertising leader with deep experience in media strategy, buying, execution, & optimization. The Senior Director of Paid Media & Advertising will lead the highly experienced team responsible for the planning, buying, execution, & optimization of the companys media investments around the globe.

What youll do here:

  • You will lead Mailchimps planning, strategy, execution, & measurement of all paid media & advertising investments for marketing campaigns globally
  • Synthesize data, analyze results, identify trends, & optimize on key findings to achieve business goals & objectives
  • Guide decisions as it pertains to investment in the martech stack, campaign performance software, & reporting dashboards
  • Be accountable for agency relationships including campaign maintenance, advanced optimization, & overall campaign performance
  • Measure & evaluate ability of campaigns to deliver on performance objectives & inform ongoing investment decisions
  • Provide input to data governance, tagging, analytics, & data science investment & management decisions across the company
  • Evaluate & implement relationships with key partners within the digital media ecosystem such as data providers, inventory providers, demand-side platforms & analytics vendors
  • Partner with the Campaign team to ensure campaign messaging & creative is accurately planned, appropriate audiences are identified & budgets are set for paid media channels. Oversee the global media investment planning process on a monthly, quarterly, & annual basis
  • Develop KPIs & corresponding requirements for all media & advertising investments
  • Manage all aspects of our external agencies & technology partners, including budget, objectives, timelines, & planning processes
  • Lead our ad tech stack strategy
  • Develop & lead the processes for continuous optimizations & incrementality testing
  • Develop weekly, monthly, & annual performance reporting
  • Work collaboratively with Campaign Management, Marketing Analytics, Finance, Brand, & Product Marketing to achieve company objectives
  • Develop the short-term & long-term roadmap for all paid media, advertising, & supporting ad technologies & infrastructure to drive optimal performance
  • Lead & develop a team of highly experienced media experts

Wed love to hear from you if:

  • You have significant experience in managing Paid Media & Advertising for technology or consumer organizations
  • You have significant experience in leading a paid media & advertising team
  • Youre experienced in planning, executing, & optimizing a Paid Media & Advertising program with a budget in excess of $75M in multiple regions, languages, & publishers.
  • You have experience at an agency or ad network or at a demand side platform creating & executing exchange based programmatic strategies. Must have real experience managing teams responsible for executing campaigns through DSPs, purchasing & using data, & advising marketing teams on audience buying strategies.
  • You have multi-year experience managing global, multi-channel campaigns, DSPs, DMPs, strategies, 3rd Party data, pixel technologies, ad servers & all forms of online media
  • You have a subject matter expert level understanding of performance advertising, search & metrics
  • You are comfortable regularly presenting & reporting metrics to Executive Leadership
  • You have expertise of the major technology-driven changes & trends affecting the media & advertising industries, & deep knowledge of the digital media buying ecosystem
  • You have exceptional analytical & strategic thinking & ability to develop & present buying & optimization recommendations
  • You have exceptional communication & presentation skills

Mailchimp is a founder-owned & highly profitable company headquartered in the heart of Atlanta in the historic Ponce City Market, right on the Beltline. Our purpose is to empower the underdog, & our mission is to democratize cutting edge marketing technology for small business.

We offer our employees an exceptional workplace, extremely competitive compensation, fully paid benefits (for employees & their families), and generous profit sharing. We hire humble, collaborative, & ambitious people, & give them endless opportunities to grow & succeed. If you'd like to be considered for this position, please apply below. We look forward to meeting you!

Mailchimp is an equal opportunity employer, & we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply To Job
© 2021 GarysGuide      About    Feedback    Press    Terms