The Marketing Program Specialist will work with our marketing programs, corporate marketing, field marketing & agency partners to deliver marketing campaigns within budget & on schedule. You will support marketing program planning & execution, & will closely monitor & optimize campaign performance in order to achieve pre-defined KPI targets. Youll play a key role in planning & delivering marketing programs that target our key audiences, working cross-functionally with teams inside & outside of marketing.
Why Youll Love This Role:
As our Marketing Program Specialist, youll have the opportunity to be part of a world-class marketing team, in a position youre sure to find professionally & personally rewarding. From digital marketing to live & virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership & more, youll have ample opportunity to build on your repertoire of marketing skills. Marketing Programs serve as the anchor point for our audience-driven campaigns, & this role will play a critical role in our mission to bring Newselas products to classrooms across the US. Youll be instrumental in the growth of Newselas reach in the market, & ultimately impact in classrooms.
Why Well Love You:
You are a data-driven B2B marketer with great strategic instincts & exceptional project management skills. Youve been delivering marketing campaigns on-time, on-budget, & on-plan for at least 3 years. You have experience with A/B testing, multivariate testing, & are excited by optimizing messaging, offers, channels, & creative to optimize lead generation performance. You have a working knowledge of marketing automation platforms, social media management tools, & leading marketing analytics tools.
Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments & insights to supercharge engagement & learning in every subject. Students & teachers use Newsela to find digital content from 100+ of the best sourcesfrom National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools & analytics to take them where they want to go. Newsela has become an essential solution for schools & districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.