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Vayner Media // social-first digital shop
 
Media, Full Time    Los Angeles    Posted: Thursday, January 07, 2021
 
   
 
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JOB DETAILS
 

As a COPYWRITER (Freelance) at VaynerMedia, you are a strategically creative thinker & storyteller. You are a master of writing & editing copy for social campaigns, in the distinct & unique voices of our clients from Brand Manifestos to Video Scripts to social posts across all social platforms. And you are comfortable presenting concepts that are fresh, strategic & always on brand.

A VaynerMedia COPYWRITER (Freelance) should also be able to build brands through campaign-level thinking. You understand the difference between a creative idea & a tactical execution & are proficient at generating both. You are hands on & should own projects from ideation through completion. 

This is a great role for a COPYWRITER (Freelance) with a passion for pop culture & a keen understanding of social media & current trends, looking to create social content related to reality entertainment/television.

Responsibilities Include:

  • Writing & editing copy for social campaigns, in the distinct & unique voices of our clients from Brand Manifestos to Video Scripts to social posts.
  • Create strong & compelling idea write-ups, copy, headlines, taglines & calls to action
  • Be able to ideate with an Art Director partner, but also on your own
  • Concept & collaborate with other creative & internal teams
  • Implement feedback with ease & in a timely manner
  • Work with Account & Strategy teams to ensure creative concepts & copy tones are on brand & strategically sound
  • Create & collaborate to develop campaign concepts for, but not limited to: Social
  • Can ideate against the platform (knows the difference between writing for a Youtube pre-roll vs. Insta stories)
  • Present ideas internally & to clients

Qualifications Include:

  • 3+ years of agency-side experience writing copy on social campaigns
  • Once work is sold, has experience seeing it all the way through to completion
  • Can juggle multiple projects & tasks at once
  • Are self-motivated with a positive attitude & strong communication skills
  • Ideally has worked in the entertainment space
  • Culturally immersed & passionate about entertainment/television
  • A demonstrated passion for & understanding of social media
  • Flawless knowledge of spelling & grammar with ability to break rules as needed
  • Deep vocabulary, working knowledge of Slang terms
  • A knack for picking up different editorial voices, understanding why they work, & switching between them quickly
  • A flair for brevity
  • Entrepreneurial spirit & innate curiosity
  • Proficiency in Google Suite (email, docs, drive, slides)
  • Eye for innovation identifying emerging platforms & trends in the digital space
  • Their portfolio should represent a body of integrated work: big campaigns (not just one-offs) digital/social-first creative ideas, long form & short form content, some innovation-led, experiential and/or site work is a plus but not mandatory
 
 
 
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