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HelloFresh // meal kit delivery
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Location: 110 Spadina Avenue, Toronto, ON, M5V 2K4 (Hybrid) 

About the Role

Looking to blaze a trail & make a career-defining impact? In this role, we are looking for an experienced, motivated & analytical Growth Marketing Manager, who will build, manage & execute the growth strategy for our core marketing channels. The ideal candidate should have a track record of scaling channels, developing & rolling out new campaigns & should be very comfortable managing multiple channels like Paid Social, Paid Search & Display. This role will report into the Associate Director, Marketing & will be working for our ready-to-eat business - Factor.

What you will be doing:

  • Manage end-to-end marketing campaigns & budgets across core online channels including agency management, creative briefing & approval, optimizing & reporting.
  • Analyze data, campaign results & performance to make meaningful conclusions that can be turned into actionable decisions including reallocating budget & optimizing efficiencies. 
  • Lead testing & new channel launch pipeline across channel mix including building business cases, running post-mortems & sharing learnings with key stakeholders.
  • Own development & execution of marketing channel plans, by taking an analytical, data-driven approach (A/B tests), & be a data-driven contributor who helps develop & analyze test results for efficient customer acquisition.
  • Launch & manage campaign set-ups, from setting up promotional discounts to partner box creation.
  • Manage a team of agencies, freelancers & a small internal team.
  • Support setting the overall marketing strategy & play a large role in building the growth strategy to scale the business.
  • Generate scrappy, net-new ideas on ways to not only create awareness of the new product, but drive tangible results by testing new & interesting ways to drive new customer acquisition.
  • Build relationships with internal cross-functional partners (local counterparts, Brand/PR, CRM, analytics etc.) & external partners (agencies/vendors) to facilitate & accelerate programs.
  • Special projects & tasks as requested

At a minimum, you have: 

  • 5-7 years of experience in performance or growth marketing, preferably at a high-growth organization (ex. Tech startup, SaaS, Big Tech) or digital marketing/growth agency
  • Strong project management skills in a fast-paced environment: Youve managed complex projects independently with little supervision, & have consistently delivered on-time, on-budget, while managing multiple stakeholders, in the face of ambiguity
  • Unafraid to roll up your sleeves & do your own analysis alongside other like-minded teammates (Excel, SQL, Tableau, Google Analytics, etc.)
  • An understanding of the core concepts of subscription-based business models
  • Scrappy, can-do attitude, with a learning mindset: You whole-heartedly embrace the fail fast, fail forward mindset, learn fast, & relentlessly iterate as you go
  • Very analytical & results-oriented. You are driven to focus on measurable outcomes & delivering ROI on marketing investments
  • Comfortable leading meetings to present project updates or make your case
  • A culture fit with the team: hungry to succeed, passionate, kind, dependable, & "take your work seriously, but never yourself"
  • Past experience successfully scaling a brand, campaign or product
  • Bilingual (French) is a significant advantage

What youll get in return:

  • Competitive salary & health benefits
  • 75% discount on HelloFresh or Chefs Plate weekly box subscription
  • High impact work to help feed thousands of families in Canada
  • Opportunity to learn & grow
  • Work with a hard-working & supportive team

Working Conditions:

Its no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

If this sounds like you, please click the "Apply Now" button. If this role doesn't quite match what you're looking for, but you'd like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We'd love to hear from you!


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