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Peloton // connected indoor fitness cycles
 
Product, Full Time    New York City    Posted: Monday, June 13, 2022
 
   
 
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JOB DETAILS
 

ABOUT THE ROLE

Peloton is looking for a Senior Product Marketing Manager who will be responsible for leading go-to-market strategies to drive growth for the Peloton App membership! In this role, you are responsible for partnering with the business to drive awareness, consideration, & conversion to trial / subscription for the Peloton App, & to ensure we optimize return on marketing spend for the App. 

Youll combine product thinking, data analysis, segmentation, go-to-market planning, & positioning to define how we go to market. Partnering with experts on a wide variety of teams (Creative, Media, Brand Marketing, Consumer Insights), youll be the engine driving the campaign & creative strategy behind evergreen performance marketing & key seasonal campaigns. 

The ideal candidate is a collaborative, strategic, & analytical problem solver who is a great teammate (no job is too small or too large), works well within ambiguity, can clearly communicate a vision & uses data to drive marketing-led growth. 

YOUR DAILY IMPACT AT PELOTON

  • Develop a keen understanding of the customer through existing research, competitive market analysis, & product usage data
  • Identify gaps in our understanding of the App consumer, & devise research (surveys, interviews, etc.)  in partnerships with the Consumer Insights team to close these gaps
  • Develop product positioning, messaging frameworks & value propositions for evergreen marketing & seasonal marketing campaigns
  • Lead performance marketing for the App business, effectively partnering with internal teams & agency partners to optimize existing channels & devise testing strategies for new channels & audiences
  • Develop & lead the promotional strategy for App, determining how promotions & key seasonal campaigns should intersect to drive performance 
  • Drive higher unaided awareness of the App, collaborating with internal marketing teams to unlock opportunities to integrate App messaging & awareness into Brand & Portfolio messaging & campaigns 
  • Closely collaborate with Product Marketers across different business units & geographies on Peloton-wide initiatives & campaigns

YOU BRING TO PELOTON

  • 6+ years of work experience in a related role; 3+ in product marketing, brand management, full stack marketing and/or strategy roles
  • Deep growth / performance marketing experience, with experience marketing across multiple paid channels & partnering with internal teams & external partners to drive performance
  • Outstanding communication skills with comfort influencing senior-level, cross-functional teams
  • Experience in marketing in an innovative, fast-paced & customer-centric environment
  • Experience driving & carrying out global projects with many collaborators
  • Proven data-first approach to building products & solving business needs
  • Multi-dimensional skills, including: tactical planning, strategic execution, cross-functional relationship management, analytical & quant skills
  • Forward-thinking, organized, & meticulous 
  • Bachelors Degree required 

#LI-SW1

ABOUT PELOTON:

Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
 
 
 
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