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Blink Health // discounted prescription drugs
 
Marketing, Full Time    New York City    Posted: Saturday, March 20, 2021
 
   
 
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JOB DETAILS
 

Blink Health is a healthcare technology company on a mission to change the way Americans access the vital medications they need. Our proprietary platform & supply chain allows us to offer everyone - whether they have insurance or not - the lowest prices on over 15,000 medications.

To qualify for this role, you will be someone that has a proven track record of driving customer acquisition & retention through industry best practices across communication channels such as Email, Push & SMS messaging, among others.

As the manager of CRM, you will join a fast-paced marketing team & will be responsible for communicating our emergent brand message & value-propositions to the right people, at the right time, geared toward improving brand loyalty, program engagement, & customer value/retention. You will be a key member of the team building out the necessary strategy, tactics, campaigns, & creative to deliver on & surpassing program goals. You will play an integral role in building, delivering, & measuring campaigns aimed these goals across CRM channels of Email, Push, SMS, & In-App messaging. You will leverage your CRM knowledge, digital marketing experience & campaign performance data to iteratively test, optimize & recommend new best practices to make our next success even greater.

Youll also stay up-to-date on CRM best practices, industry insights, & helping manage vendor/rep relationships. Additional work & learning opportunities will become available in other performance marketing channels (such as paid social, display, etc) as the team requires it.

Responsibilities

  • Assist in the development & execution of the vision & strategy for the Customer Growth roadmap through CRM initiatives.
  • Work collaboratively across product & engineering to maximize the potential of a marketing tech stack across B2C & B2B segments.
  • Develop end-to-end customer lifecycle strategies that drive customer engagement, retention, & LTV
  • Execute against A/B & multivariate testing plans in order to optimize customer experience & messaging across multiple channels.
  • Analyze campaign results & make recommendations based on performance insights.
  • Ensure QA & quality standards are met across all CRM touchpoints
  • Manage relationships with third party platforms, vendors, & reps.
  • Own the development of the email copy, HTML & Rich Media in line with Blink Health brand guidelines
  • Maintain strong knowledge of CRM marketing best practices, our target customer, digital marketing, & competitive trends.

Requirements

  • BA/BS degree required
  • 4+ years experience in relevant CRM & email marketing
  • A deep understanding of CRM & automation platforms such as Braze, SendGrid, Twilio, Salesforce
  • Have experience in rethinking, evolving, building new CRM strategies for a business with compelling business results
  • Data driven marketer with strong quantitative/analytic capabilities required
  • Exceptional project management & organization skills, with a keen eye for detail, requiring minimal supervision
    • Excellent communication & interpersonal skills
    • Proven track record of developing audience segments, campaigns, & creative geared towards retention & LTV
    • Experience working within BI tools such as Tableau, Looker (or other SQL powered platforms)
    • Prior CRM experience within pharmaceutical or healthcare industry is a plus
 
 
 
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