Squarespace is looking for a media strategist to join our Media & Acquisition team to help us accelerate growth for Unfold, our newest acquisition. You will accelerate Unfolds growth by using paid media to acquire new customers. The ideal candidate has expertise in mobile app advertising on social platforms, takes a data-driven approach to media buying & has solid marketing acumen. You are eager to partner with the Unfold team to bring their product to new audiences. You will move fast & leverage Squarespaces resources & best practices to achieve scale. If you are passionate about social advertising & excited by a mobile-first approach to acquisition-- wed love to meet you.
This role is based in our headquarters in New York & reports to the Paid Social Team Manager.
- Partner with Unfold leadership to build a social acquisition strategy that aligns with their product roadmap & vision to acquire new users
- Directly manage the Unfold acquisition campaign across social platforms, with a focus on mobile-first partners
- Work with Creative to develop & test engaging & thoughtful social content
- Collaborate with Marketing stakeholders to cross-promote & upsell the Unfold offering within Squarespaces current product lineup & customer base
- Build the measurement, tracking, reporting infrastructure necessary to run ROI-focused social acquisition campaigns
- Partner with Finance & Analytics to forecast & measure the impact of Unfolds social acquisition program on Squarespaces business
- 3-5 years experience in paid user acquisition, mobile marketing, & media buying at a fast-growing startup
- Expertise in planning & managing paid social advertising campaigns focused on performance & delivering positive ROI; expertise in Instagram stories
- Experience driving acquisition for a native mobile app, including a strong understanding of the mobile measurement ecosystem
- Data-driven mindset; you are comfortable working in a variety of BI & spreadsheet tools to manipulate data & measure campaign effectiveness
- Ability to work autonomously to turn high-level marketing priorities into a tactical media plan
- Expertise collaborating with cross-functional stakeholders to create plans & solve problems
Unfold helps anyone create beautiful stories for social platforms like Instagram, Facebook & Snapchat. Users can choose from a series of template collections like Film Frames, Ripped Paper & more. Used by influencers like Kim Kardashian, Selena Gomez, & Miley Cyrus, & brands like Apple, Forbes, & Prada, Unfold has over 26 million users who have created over 700 million stories. Unfold has recently joined the Squarespace family & is headquartered in New York City.
Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design & sophisticated engineering, we empower millions of people from individuals & local artists to entrepreneurs shaping the worlds most iconic businesses to share their stories with the world. Squarespaces team of more than 570 is headquartered in downtown New York City, with offices in Dublin & Portland. For more information, visit www.squarespace.com/about.
- Health insurance with 100% premium covered
- Flexible vacation & paid time off
- Equity plan
- 401(k) plan with employer match
- Free lunch & snacks
- Dog-friendly workplace
- And more
Today, more than a million people around the globe use Squarespace to share different perspectives & experiences with the world. Not only do we embrace & celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.