The Marketing Operations Specialist will streamline & execute end-to-end demand generation marketing campaigns & programs. You will be our central point of contact for the Demand Center driving marketing program execution, request intake processes & debrief & analysis for optimizing our campaigns. This role will include program execution, project & process management, documentation, enablement, & training. You will also establish Marketo reporting & dashboards to monitor the impact of marketing programs, & help drive decisions to continuously improve marketing performance.
Why Youll Love This Role:
Youll have the opportunity to build upon the existing Marketing Ops processes & infrastructure to continue to scale Newselas marketing efforts to meet the needs of our customers & prospects in a high-growth environment. Youll also get the opportunity to work with all aspects of the marketing team & collaborate in a variety of demand generation efforts. In addition to growing your marketing skill set, your work will help expand Newselas reach, ultimately bringing engaging, culturally responsive learning content into the hands of K-12 students & teachers nationwide.
Why Well Love You:
As a data-driven marketer with 2+ years experience in SaaS or EdTech Marketing Operations, & Marketo Certified Associate credentials, you have an understanding of a diverse marketing mix & are able to combine your marketing skills to a passion for data, process, & technology. Youll get to flex your Marketo administration skills & marry them to your organizational & communication skills to drive strategic growth & support scalability. Youve leveraged your deep technical knowledge of Marketo to skillfully manage the Marketo needs of 15+ marketers with demonstrated success delivering webinars, emails, landing pages, & segmentation to support demand generation. You have an analytical mind, but with the ability to translate Marketo reports & findings into KPIs for business & marketing drivers, & communicate those findings to a diverse set of stakeholders. This is a heavily collaborative role so the ability to communicate clearly, collaborate effectively, & bring a deep technical knowledge to projects is a must.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments & tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds & interests of their students. Since we started in 2013, weve established a presence in 90% of U.S. K-12 schools & over 2.5M teachers & 37M students have registered with Newsela.