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Acorns // micro investing app
Media, Full Time    New York    Posted: Friday, November 08, 2019
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Copywriter | Acorns

At Acorns, we're building a financial wellness system that enables everyday Americans to save & invest every day. We are transforming the category & recruiting a team that is relentless at fulfilling our mission. The Acorns team comes together every day to deliver a revolutionary product to its customers, the up-and-coming. If you thrive in an environment where you can push yourself beyond all previous thresholds of possibility, come join us at Acorns.

The Copywriter will help us strategize, write & edit all brand, marketing & business development content. You will work to bring the Acorns voice to life while driving brand & business objectives, so you should have a background in direct marketing copy & end-to-end content. As a part of the brand team, you will have the unique opportunity to work closely with our design & marketing teams, advancing product education & our mission. This role offers exposure to all facets of the business, & the chance to craft the Acorns story while positively impacting the future!

Within 1 month, you will:

  • Embrace our mission to look after the financial best interests of the up-and-coming.
  • Understand our product, brand guidelines & messaging architecture.
  • Introduce yourself, your work style, experience & questions to your immediate team, & get to know the broader team.
  • Get a grasp of our processes, roadmap & where you can provide the most immediate value.
  • Begin drafting Acorns communications.

Within 6 months, you will:

  • Introduce yourself to the broader team as a resource for content development.
  • Write first drafts for all marketing business development materials, & copy edit select press materials.
  • Measurably impact marketing metrics through effective copy.
  • Support the creative team with new idea generation.

Within 12 months, you will:

  • Draft all customer communications with guidance & final review from your team & senior leadership.
  • Have a deep understanding of the Acorns voice, & a confidence in bringing our voice, brand & mission to life across media types & in press.
  • Support content sharing among teams, ensuring a smooth process from idea to review & execution.
  • Present strategic new content opportunities & a path to success.
  • Develop a laser-focused attention to detail.
  • Propose a new content project, see it through, learn from it & grow.
  • Be an even stronger, more confident writer.

What you will bring to Acorns:

  • Bachelors Degree + at least 4 years experience as a copywriter.
  • Youre a skilled marketing copywriter, able to blend brand integrity with business objectives.
  • Youre curious, honest & a passionate believer in the power of words.
  • Youre a quick learner, take initiative & are comfortable working independently.
  • Youre a supportive, collaborative teammate.
  • You care about helping people.
  • Thirst for delivering game-changing products.
  • Exceptional drive & precision in delivery.
  • A belief that your work is tied to your life's mission.
  • Optimistic about the potential of societal change.

About Acorns:

Acorns is the leading micro-investing app in the U.S. It allows users to round up their daily purchases & automatically Invest the Change into a low-cost, diversified portfolio of exchange-traded funds offered by some of the world's top asset managers (including Vanguard & BlackRock). Founded in Newport Beach, Calif., by father & son team Walter & Jeff Cruttenden, Acorns provides a simple entry-point using the Acorns app on iPhone or Android. Customers accumulate fractional shares in one of five portfolios constructed by world-renowned Nobel Laureate economist Dr. Harry Markowitz. Acorns' smart portfolio algorithms automatically work in the background of life, helping users build wealth naturally, pennies at a time. From Acorns mighty oaks do grow.


With benevolence & courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.


  1. Lead with heart
  2. Make bold decisions
  3. Always build trust
  4. Never stop growing
  5. Find a way
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