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Mark43 // software tools for law enforcement
Marketing, Full Time    New York Office    Posted: Thursday, February 11, 2021
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Mark43s mission is to empower communities & their governments with new technologies that improve the safety & quality of life for all. We build powerful, scalable, & elegant software that sets a new standard for the tools upon which our first responders rely. Our users are diverse, & we are therefore committed to embracing diversity of thought & experience within our team. 

We are looking to add an accomplished & data-driven Digital Marketer to our growing Marketing team. Our ideal candidate has 3-5 years of marketing experience under their belt, with a specialization in all things digital: website traffic & management, social media advertising, PPC, & retargeting. As our first dedicated digital marketer, you will be responsible for driving new & returning traffic to all of the digital assets we own. It will be your goal to increase lead generation through a thoughtful examination of our current digital portfolio, finding ways to improve & iterate on how we utilise digital marketing channels to lead customers on their journey with Mark43 from discovery to demo request. 

What you can expect to work on:

  • Reorganization of our website, including layout & formatting
  • Managing the relationship with our outsourced digital agency for website maintenance
  • Managing all of our social media, pay per click (PPC), & ad retargeting
  • Working closely with our in-house design team to create, buy, push, & monitor all digital campaigns
  • Creating a plan to greatly improve SEO for our website & increase traffic on our homepage
  • Using data & analytics to back up decision-making for campaigns, website changes, & retargeting

What we expect from you:

  • 3-5 years experience in a digital marketing role at a B2B software company
  • Significant experience managing Wordpress built websites 
  • Comfortability with Google Ads & Analytics, SimilarWeb, AdRoll & leading marketing automation software
  • Basic HTML & coding skills for email & web marketing
  • A keen interest in using data to inform decision making 
  • A bias towards action & comfortability working on a small team in a fast-paced startup
  • Willingness to empathize with users who may be unlike yourself
  • Coming to work with an open mind & leaving your ego at the door
  • Ownership over your own work & a commitment to every part of a task, from big picture to small details
  • An attitude that is self-motivated, humble, detail oriented, & committed to quality

What you can expect from us:

  • Significant career growth opportunity on a small team with important responsibilities
  • Constant collaboration with numerous Mark43 teams, including Sales, Business Development, Design, & Product. 
  • A team that respects & embraces your ideas & expertise
  • Coworkers that are motivated by pursuing excellence, rather than the prospect of personal gain
  • A workplace dedicated to supporting & bettering public safety & government agencies
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