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Harrys // DTC brand for shaving products
 
New York City    Posted: Monday, October 24, 2022
 
   
 
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About Harrys 

Harrys started in 2013 with a specific goal: disrupt the shaving industry by creating an innovative, everyday product at a fair price. Since then, Harrys has expanded to Canada & Europe, developed relationships with retailers such as Target & Walmart, expanded our grooming brand into a personal care powerhouse, launched two new brands including Flamingo & Cat Person, & made our first brand acquisition with Lum. 

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, & logistics specialists, the Harrys team is composed of some of the most brilliant, diverse, & humble people youll ever meet. 

Our brands answer unmet consumer needs, but our company is a place of inclusion & innovation that attracts some of the brightest minds across industries, geographies, & backgrounds. Whether we have a team of 5 or 500, our core values & our startup mentality remain; we value continuous improvement & learning, teamwork & collaboration, creative problem solving, & open & direct dialogue & feedback.

Harrys is operating as a hybrid-first environment - for us, that means that we ask folks to come into our beautiful, 88,000 square foot SoHo office a minimum of 2 days per week, with flexibility to choose exactly which days work best for you.  What will you get out of that?  Bagels on Wednesdays & lunch on Thursdays, & fully stocked kitchens with snacks, coffee, & drinks everyday.  Cant forget the free products & the opportunity to have some meetings without Zoom (remember what 2019 was like?)

We are still requiring vaccinations for in-office employees.  Reasonable accommodations due to a medical reason or sincerely held religious belief may be made.

About the Team

This role represents a groundbreaking opportunity to lead breakthrough omnichannel marketing.

This role sits within the Harrys Base Business team, a newly formed function in the Brand. The team be the heartbeat that drives the business forward. They will ensure we build & implement breakthrough plans to achieve strong results & strengthen brand presence & share for each of the fast-growing H categories. They are the inextricable link between our R&D, Retail & DTC functions.

The team members within Base Business have an unparalleled opportunity to build an understanding & differentiated marketing capability across the omnichannel business. As success in the role will demand a deep understanding of each function to:

  • Help bring to life a clear & compelling Base Business vision for H US
  • Drive overarching Base Business strategy that aligns to financial goals through the ABP & GTM planning for new launches
  • Lead the 4Ps (positioning, pricing, packaging, promo) for all products in our current portfolio
  • Use consumer insights to define distinct commercial innovation that continues to separate H from the competition
  • Drive demand generation for the brand with marketing campaigns
  • Own the marketing calendar & drive marketing initiatives to achieve brand goals
  • Engage on key business metrics & course correct to ensure we are hitting plans
  • Provide strong input into both DTC & retail plans (and build compelling business & brand narratives around plans to assist with sell in)
  • Ensures brand consistency across channels
  • Work cross-functionally with partners to set commercial strategies & scale the business

In order to gain exposure, apply & grow marketing skills in the new omnichannel, consumer centric context that Harrys offers, the team will operate on a regular rotation. This will enable a deep knowledge of each lane. The three lanes are:

  1. Go To Market (responsible for ABP, 4Ps & evergreen communications)
  2. Commercial Innovation (responsible for conceiving & development of innovation within existing H categories)
  3. Commercial Moments (lead for commercial brand moments including Holiday, Pride, product launches, the sell-in & execution across the calendar).

With this approach, the Base Business team is set up to create uniquely well rounded brand leaders at Harrys & across the marketing playing field.

About the Role

Harrys is looking for a marketer with experience in thoughtfully translating brand strategy across sales channels in original & creative ways to lead Commercial Moments. This role is the link between channels & teams & works on both upstream & downstream brand marketing planning. Youll immerse yourself in the way Harrys shows up in commercial moments - ensuring we tell innovative, thoughtful narratives as a brand while hitting our goals. Your pulse on trends will help us build exciting omnichannel programs that will bring Harrys to more customers

Role & Responsibilities

  • Develop & implement Omni-channel brand experience across retail & DTC touchpoints in service of the annual brand plan
  • Build the plan for major Omni-channel sales moments - Pride, Holiday, BTC, Black Friday, Cyber Monday, Father's Day
  • Develop 360 plans for commercial NPI launches & track performance
  • Implement the plan, including on & offline store experience (PDPs, ISMs, Shelf experience)
  • Develops & drives retail marketing calendar - including national promotions
  • Partner with the Retail & DTC teams to coordinate commercial moments
  • Sell opportunities to retail partners
  • Be the brand liaison with the sales team for all LRP, Line Review & JBP meetings
  • Develop new retailer launch support plans & retail tests
  • Develop DTC strategy in support of retail
  • Own H/F shared moments, including ISM, PDPs & surround support plans
  • Scope out & brief our shopper research needs to insights team

This might describe you:

  • You have a true ownership mentality
  • Experience working in a role focused on adapting brand narrative for the retail landscape, setting the strategy for what needs to be communicated to our shoppers to drive brand goals
  • Curiosity on consumer, category & shopper trends & how brands can show up uniquely at retail & on dot com that resonates with the target consumer & moves the needle against objectives
  • Organized & able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
  • Dedicated to prioritisation: can prioritize not only business needs & activities, but also their day-to-day to ensure focus on the most important projects to meet brand goals at retail
  • Collaborator & strong cross-functional partner: you are a serial collaborator a consistent record of gaining alignment & influence quickly with a diverse group of team members. You can navigate conversations between brand marketers & omnichannel leadership.
  • Strong communicator: can push thinking & steer strategy internally; can share brand vision & advocate for the customer externally
  • Business Acumen: can understand key drivers of the business & know how to prioritize marketing activities accordingly; is financially minded & can quickly size & action opportunities against the impact to our business
  • Enthusiastic teammate who possesses a drive for results, thrives in a fast-paced environment, & easily adapts to changing priorities

Who you will work with:

  • Reporting into the Harrys Base Business Brand Director, working on the Harrys Brand Marketing team
  • Which teams would they work with cross-functionally: Retail, DTC, Base Business GTM & Commercial Innovation, Creative, Design, Marketing Ops, Growth Marketing, Analytics, Insights, FP&A, Accounting

About the team 

The Harrys Brand team is dedicated to building a mens grooming brand that puts the customer at the core of everything we do: understanding the needs & motivations of our shoppers is critical to ensure what were building resonates powerfully with our target. 

We are a highly strategic function & think through the implications of marketing activity across channels & surfaces with our consumer & brand goals in mind.  We interface & communicate with multiple areas of the business including Growth Marketing, Engagement, Comms, Shopper Marketing, & Creative & Design (and many more).

At Harry's we're small but incredibly ambitious, & we've got big plans for the future. Cracking the mens grooming market is a big job, & we are looking for someone who is up for the challenge.

Benefits & perks

  • Medical, dental, & vision coverage
  • 401k match
  • Equity in Harrys 
  • Unlimited PTO & flexible working hours
  • Wellness & L&D stipends
  • One month sabbatical after 5 years
  • 16 weeks parental leave
  • Fun IRL & virtual events including happy hours, team building events, & parties on our rooftop
  • Free products from all of our brands

We have a mandatory COVID-19 vaccination policy.

Harrys is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together.

Harrys is an Equal Opportunity Employer, providing equal employment & advancement opportunities to all individuals. We recruit, hire & promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth & related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture & protective hairstyles or any other status protected under applicable federal, state & local laws. Harrys commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline & access to benefits & training.

We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.

#LI-CT1

 
 
 
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