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Teads // video advertising & monetization for publishers
 
Marketing, Full Time    New York City    Posted: Thursday, April 08, 2021
 
   
 
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JOB DETAILS
 

Teads is seeking an experienced Marketing Manager to join our dynamic team! Working in close collaboration with the VP of Marketing, the Marketing Manager will oversee paid, social, CRM & virtual event marketing initiatives to broaden the visibility of Teads as an industry leader. The ideal candidate should have a passion for digital marketing & a drive for implementing strategic, results-oriented campaigns within an innovative & fast-growing company.

Key Responsibilities:

Paid Advertising Strategy: 

  • Evaluate, recommend & implement Teads US paid marketing strategies across social platforms, trade publications, & industry event sponsorships
  • Measure & optimize our paid marketing using vendor-specific reporting dashboards, Google Analytics, & HubSpot reports
  • Analyze campaign performance to determine correlations between paid lead gen activities, awareness campaigns, & budget allocation to make recommendations for growth strategies
  • Research & test partnerships with new vendors to expand Teads awareness among and/or lower cost-per-lead
  • Collaborate with global marketing team to maintain a consistent Teads brand voice, creative design, & message across all organic social & paid programs
  • Craft landing pages & lead-gen forms alongside development team to distribute Teads content through relevant social & paid campaigns
  • Stay up-to-date with digital marketing strategies & potential new channels to keep us ahead
  • Work alongside Director of PR & Content to monitor digital advertising industry news, awards & intelligence to evaluate competitor movement & market trends

CRM Marketing & Promotion

  • Manage Teads North America CRM database via Hubspot to ensure contacts are kept current & dynamically segmented for promotional newsletter marketing
  • Craft external marketing comms campaigns aligned with CRM segments to drive awareness & consideration of specific Teads events, solutions, & updates among relevant contacts
  • Integrate global marketing efforts with Teads NA database & track CRM effectiveness within Hubspot platform

Virtual Events, Client Experiences & Branded Goods

  • Craft & implement Teads NA virtual event strategy by partnering with sales, product & research leads to meet local campaign goals
  • Support global Marketing leads to promote global Teads virtual events such as Partner Day, Creative Awards, etc. via newsletters/social/paid promotion strategies
  • Work alongside design to manage branded goods & gifting orders, coordinate experiential event assets, & distribute/promote via Hubspot

Experience/Background:

  • You are a team player with excellent interpersonal skills including the ability to build relationships with various global marketing, sales & product teams within the organization, as well as with external partners
  • You are proactive about rising to each challenge & take pride in finding solutions to deliver strong results in a fast-paced, digital environment
  • You possess an ability to multitask, organize & prioritize projects with excellent time management & a detail-oriented approach
  • You demonstrate enthusiasm, integrity & passion for your work & bring both proven & creative marketing ideas to the team
  • You are a strategic & solution-oriented thinker with great analytical skills to measure & strengthen the success of our marketing initiatives

Requirements:

  • Bachelors degree in Communications, Marketing or related field
  • 5+ years experience in the marketing or digital advertising field
  • In-depth knowledge of paid marketing channels including social network advertising (LinkedIn, Twitter, Instagram etc.), B2B trade advertising & CRM data strategies
  • Hands-on experience in handling marketing budgets & reporting results; Hubspot platform experience is preferred
  • Outstanding written communication & presentation skills

 ===== ABOUT TEADS ======

Teads is The Global Media Platform. We have united & empowered the best publishers in the world & distribute ads to over 1.5 billion people every month within professionally-produced content. 

Through its end-to-end platform, Teads provides demand-side, sell-side & creative technology to deliver better media effectiveness for brands, better monetisation solutions for publishers, & better experiences for consumers.

Teads partners with the leading marketers, agencies & publishers through a team of 800+ people in 26 countries

We're committed to creating a dynamic work environment that values diversity & inclusion, & represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations & gender identities.  

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