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HelloFresh // meal kit delivery
Marketing, Full Time    Tokyo, Japan    Posted: Tuesday, May 11, 2021
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The role

You will build from scratch & develop the growth set-up of a market leading business in Japan. It is a spectacular opportunity to launch & scale the growth operations of a new food brand within a very short period of time in an industry-disruptive setting.  You will be able to scale a new venture within a very successful company & get the best of both worlds! 

As the (Senior) Growth Marketing Manager for HelloFresh Japan, you will be responsible for launching & driving the overall customer growth, & build & lead the new Japan growth team. 

What youll do

  • You strategize the HelloFresh growth strategy in Japan across all channels, building on HelloFresh proven growth playbook & customizing it largely for the Japan market
  • You oversee Online Performance Marketing, executed in collaboration with our Global Marketing team and/or with a local performance marketing agency (SEM, Paid Social, Influencers, Affiliates, SEO, Display, Video, Mobile)
  • You set up from scratch & manage hands-on the Offline channels 
  • You take a strategic & pragmatic approach to scaling & optimizing channels to meet conversions, CAC, ROI & budget goals
  • You actively investigate & identify high potential opportunities to test (new channels, channel innovation)
  • You build & maintain relationships with vendors for Offline channels & with the Global Online Marketing team
  • You build & lead a high-performing Japan growth team
  • You set clear targets & KPIs to ensure the team are constantly pushing themselves to hit the next level
  • You report into the Japan MD

What youll bring

  • Masters degree from a top university in Business, Economics, Marketing, Stats, Engineering or quantitative or analytical field
  • 5+ year hands-on experience growing, scaling & optimising online & offline performance marketing channels for the Japanese market, in a high-growth environment & in a data-driven way
  • Entrepreneurial mindset & ability to deal with a broad range of challenges related to launching & scaling a growth marketing set-up
  • Experience sourcing & managing vendors & agencies in Japan
  • Strong communication & interpersonal skills, & ability to influence & motivate people at all levels across a broad variety of job functions & cultures & in geographically dispersed teams
  • Strong analytical skills
  • Self-starter & fast learner
  • Languages: Native Japanese & excellent English

What we offer

  • The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
  • Direct, high impact on our product & operations setup from day one
  • A vibrant, international environment with mission-driven colleagues
  • A guaranteed steep learning curve & boost for your career
  • Competitive compensation & plenty of room for personal growth
  • Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, development initiatives, high-end tech equipment, free drinks & snacks in the office, etc.)

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europes vibrant tech hub, Berlin, weve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 14 countries across 3 continents. 

Our best-in-class marketers play vital roles in connecting HelloFresh with new & existing customers across the world. Based in Berlin, the data-driven & creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing & brand communication. The team continuously drives our brand forward through experimentation & an entrepreneurial spirit.   

Our more than 7,000 employees from over 70+ nationalities are the heart & soul of our diverse, fast-paced & dynamic environment where innovation & smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

You can get a taste of what we've been working on by checking out About HelloFresh.

Are you up for the challenge?

Please submit your complete application below including your salary expectations & earliest starting date.

We are HelloFresh

At HelloFresh we embrace & welcome diversity & we currently employ over 7,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply & will give everyone equal consideration. We are an equal opportunity employer everyone is welcome at our table.

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