Rithum is the worlds most trusted commerce network, accelerating how brands, suppliers, & retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands & retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings & enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, & delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As Director, Product Marketing, you are a strategic leader responsible for driving the success of the companys product portfolio through comprehensive go-to-market strategies, impactful messaging, & market differentiation. Working cross-functionally with Product, Sales, Marketing, & Customer Success, you will define & execute initiatives that amplify product value, fuel pipeline generation, & enable customer adoption & retention.

This role is pivotal in bridging the gap between market needs & product capabilities, ensuring that our messaging resonates across all stages of the customer journey. You will oversee & contribute to creating sales & marketing assets, delivering data-driven insights, & shaping the strategic direction of product marketing initiatives that align with business objectives.

In addition to driving strategy, you will manage & mentor a high-performing team, fostering a culture of excellence, innovation, & collaboration to achieve measurable outcomes.

Responsibilities

• Develop & Execute Comprehensive Go-to-Market Strategies
  • Lead cross-functional go-to-market planning for new product launches, enhancements, & feature updates, ensuring alignment with company revenue & growth goals.
  • Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, & lifecycle marketing initiatives.
  • Define & own launch objectives, milestones, & KPIs to track & report success.
• Craft Messaging & Positioning that Resonates Across Channels
  • Develop compelling messaging frameworks, competitive positioning, & value propositions tailored to key personas & industries.
  • Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, & events.
  • Equip teams with clear narratives that align with both product functionality & customer pain points.
• Deliver Market Insights to Inform Strategy
  • Conduct in-depth market research, competitive analysis, & customer interviews to identify market trends, white space opportunities, & gaps in the portfolio.
  • Serve as the expert on market dynamics, buyer personas, & customer needs to guide Product development & marketing efforts.
  • Synthesize & share actionable insights to inform strategic decision-making, product roadmaps, & GTM priorities.
• Enable Sales & Marketing Teams with Strategic Resources
  • Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, & playbooks, ensuring alignment with product & campaign strategies.
  • Collaborate with Marketing to design & deliver educational content, such as blogs, whitepapers, ebooks, & videos, to support demand generation & thought leadership efforts.
  • Partner with Sales Enablement teams to train Sales & Customer Success teams on messaging, use cases, & market differentiation.
• Champion Customer-Centric Feedback & Advocacy
  • Lead efforts to collect & integrate feedback from customers, prospects, & partners into product marketing strategies.
  • Advocate for customer needs & pain points within the organization to shape product enhancements & innovation.
  • Partner with Marketing to develop case studies & customer stories that highlight product impact & ROI.
• Own Performance Metrics & Optimization
  • Establish & monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, & customer adoption.
  • Use data to optimize messaging, campaigns, & enablement strategies for continuous improvement.
  • Report on the impact of product marketing efforts to senior leadership, providing actionable insights & recommendations.
• Lead & Mentor a High-Performing Team
  • Build, develop, & inspire a team of product marketing professionals, fostering a collaborative & results-oriented culture.
  • Set clear goals & performance expectations, providing mentorship & development opportunities to advance team members careers.
  • Encourage innovation & cross-functional alignment to drive shared goals across the organization.

Qualifications 

Minimum Qualifications  

• Experience: 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations.
• Strategic Leadership: Demonstrated ability to drive end-to-end go-to-market strategy, messaging, & campaign execution.
• Marketing Expertise: Strong experience partnering with Marketing teams to design campaigns & produce assets for demand generation, thought leadership, & lifecycle engagement.
• Cross-Functional Collaboration: Proven ability to work seamlessly with Product, Sales, & Customer Success teams to align on priorities & deliver business results.
• Data-Driven Decision-Making: Strong analytical skills, with a track record of leveraging data to guide strategy & optimize performance.
• Team Leadership: Success in managing & scaling high-performing product marketing teams while fostering professional growth & collaboration.
• Communication Skills: Exceptional ability to influence stakeholders & communicate value across all levels of the organization.

Preferred Qualifications 

• Educational Background: Bachelors degree in Marketing, Business or a related field; an MBA is preferred.
• Industry Experience: Prior experience in a Private Equity-backed organization & familiarity with high-velocity & enterprise SaaS GTM motions.
• Technical Acumen: Understanding of SaaS product functionality & buyer needs in key verticals such as e-commerce, retail, or technology.

What its like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, & curious minds.

As part of the Rithum team, you are valued, supported, & included. Guided by a transparent culture & accessible, approachable leadership, we offer career opportunities aligned to your ambitions & talents. To ensure work & life balance works for you, we also offer an array of resources to support you & your families, including comprehensive benefits & wellness plans.

At Rithum you will:

• Partner with the leading brands & retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, & wellness days.
• Receive industry-competitive compensation & total rewards benefits.

Benefits 

• Medical, dental & vision benefits: Affordable health care plans & company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, & a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, & hospital indemnity insurance
• Pet insurance
• Legal assistance & identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, & Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture & supplies
• Culture & team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We celebrate diversity & are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants & teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, & business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort & accessibility are important to us, & we're here to ensure a seamless experience as you explore opportunities with our team.