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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York City    Posted: Thursday, July 21, 2022
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The Marketing Analytics team at Peloton is a full-stack team responsible for data, analytics, & predictive modeling to accelerate & optimize subscription growth across all marketing channels. The team consists of 3 functional areas: Analytics Engineering, Advanced Analytics, & Go-to-Market (GTM) Performance.  

In this role, you will be an integral part of the GTM Performance team as a Senior Analyst! The teams mission is to assess the business impact of marketing initiatives through the use of robust measurement frameworks, prioritized KPIs, & scalable data tools & infrastructure. A hybrid of traditional responsibilities in product, marketing, & business analytics, this team is the "swiss army knife" of applying data for impact & plays a critical role in comprehensive measurement of acquisition, retention, & engagement critical metrics across our lines of business.

This role will report to the Director of Marketing Analytics - GTM Performance, & the ideal candidate combines eye for business & communication skills with analytical skills, & has experience marrying the art & science of analytics & working with cross-functional teams to interpret data & drive impact!


  • Develop & maintain marketing performance dashboards to provide transparency into important metrics across the marketing organization
  • Deploy trainings, reference materials, & user-friendly data tools to empower marketers to make data-driven decisions
  • Conduct advanced analytics projects that drive insights into how to improve the performance of our marketing channels, particularly for key seasonal moments & new product launches
  • Partner with demand & media teams to forecast the impact of future initiatives on Hardware, App, & Membership outcomes
  • Understand internal & external data logging capabilities & translate measurement & reporting needs into business requirements/roadmaps for our engineering teams


  • 4+ years of working experience working in an analytics role, of which at least 2 years have been in a marketing analytics capacity
  • Understanding of major marketing channels: TV, direct mail, paid social, video, search, etc.
  • Experience with media measurement (MMM, MTA, lift studies, A/B testing) across channels & understanding of strengths & weaknesses of each measurement methodology
  • Proficiency with SQL & Excel
  • Experience with data visualization technologies, such as Looker or Tableau
  • Excellent communication skills, particularly when explaining technical or complex matters to partners
  • Comfort solving ambiguous problems without a clear right answer
  • Outstanding attention to detail
  • A high degree of motivation to be proactive & go above & beyond the task at hand
  • Experience with statistical packages such SAS or R a plus



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, & Australia. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, & media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness & wellness content, & best-in-class fitness experts & Instructors.

At Peloton, we motivate the world to live better. Together We Go Far means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, & so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer & committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:

Peloton has a COVID-19 vaccination policy to safeguard the health & well-being of our employees & customers globally. All employees based in the U.S. & Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.
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