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Away // travel brand & luggage
 
HQ New York City, United States    Posted: Monday, October 24, 2022
 
   
 
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JOB DETAILS
 

Away is a global lifestyle brand with a mission to transform travel through products & content that inspire people to get away more. In support of our mission, we are seeking a Paid Social Associate to join our Acquisition Marketing team. 

Want to help us transform the travel experience? The ideal candidate will have had experience in digital/social marketing (paid or unpaid), ecommerce, & data analysis. You will report to the Senior Director of Acquisition Marketing & will be based in our New York City office.

As a company that values diversity, equity, & inclusion, Away seeks individuals of all backgrounds & experiences to apply for this opportunity. Were creating an environment where everyone can thrive. Our customers are global & diverse, so were building a team that is too. Through initiatives like our employee resource groups, anti-racism training, & bias prevention initiatives, were building the cultural foundation that gives people the emotional & physical space to bring their authentic selves to work.

What you'll do:

  • Be a key member of the team building a world-class Paid Social strategy across Meta, Pinterest, Snap, Yelp, & Tik Tok, laddering up into a larger Paid Acquisition portfolio.
  • Collaborate with internal & external partners to drive strategy & execution of evergreen & campaign-specific initiatives. 
  • Execute day-to-day optimizations, including: ad rotation, building, QAing, & launching new ads, budget reallocation.
  • Analyze & track campaign & channel performance, build reporting dashboards, & recommend opportunities to improve existing campaigns or generate new learnings for the business.
  • Work closely with our Data & Analytics team to refine attribution methodology for our portfolio of digital channels.
  • Work closely with the Creative team, generating briefs, providing recommendations to optimize performance, documenting tests, & regularly sharing findings to inform future evergreen & campaign initiatives.
  • Help define internal best practices for existing channels, & support innovative initiatives that push the boundaries of traditional media while building a global travel brand.

Who you are:

  • You have a minimum of 1 years of experience in a highly analytical role, & are comfortable working through uncertainty, managing risk, & making data-driven decisions. Prior performance marketing, management consulting, finance, or startup experience is helpful.
  • You have an understanding of basic marketing metrics, such as ROI, CTR or CPM, & what they mean. (Return on investment, Click through rate, cost per metric)
  • You are an expert in Excel & are comfortable performing data analysis & visualization. You may have exposure to other data tools, such as Google Analytics, Looker, & Tableau, or are willing to learn.
  • You have an intuitive, empathic understanding of people, & an ability to hypothesize why a given message may or may not resonate with a given audience.
  • You enjoy taking initiative & are comfortable tackling problems in uncertain or ambiguous situations.
  • You are very comfortable multi-tasking & managing competing priorities.
  • You are curious & constantly learning new skills or things that interest you. You dont settle for the status quo & have a bias towards finding a better, more efficient way of doing things.
  • You have strong verbal & written communication skills & are comfortable working cross-functionally with various teams & personalities in a fast-paced environment.
  • Team player with a no task is too small attitude
  • Enjoys working in a fast-paced & ever-changing environment
  • Passionate about transforming travel (but thats a given!)
  • You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies within 30 days of hire
Youll love working at Away because:
 
 
 
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