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Bark & Co // new generation pet brand
Marketing, Full Time    New York    Posted: Monday, May 09, 2022
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BARK is the worlds most dog-centric company, devoted to making dogs happy with the best products, services & content.  These days, over two million pup-scribers enjoy the monthly magic of BarkBox; they are joined on social media by over nine million who regularly tap in to enjoy our content & conversation.  

These beloved audiences are only the beginning of all that BARK has to offer.  In addition to BARKs direct-to-consumer business, we meet consumers where they are in real, physical world, in over thirty-three thousand retail doors, including favorites such as Target, Walmart, Costco, petco, Petsmart, CVS, Walgreens, Lowes, REI, Kohls, & Old Navy, to name just a few.  We also drive select collaborations with brands we love who are equally passionate about pups.  Our partnerships with brands such as Subaru, Dunkin Donuts, Anheuser Busch, National Parks, & others, drive product innovation & consumer engagement in ways that neither of us could deliver on our own.

All told, BARK prioritizes Retail & Partnerships as a way to meet new audiences on new platforms, engage consumers on their terms, where they are, & to surprise & delight more & more pups in new & exciting ways, every day.


We are looking for a Senior Manager of Retail & Partnerships Marketing to drive consumer engagement & to accelerate the growth of BARK at retail & in the real world.  In this role, you will be responsible for driving BARKs consumer awareness, engagement, & sales outside of our direct-to-consumer channels, across all Retail channels (food, drug, mass, club, lifestyle) & BARKs marketing Partnerships (branded collaborations).  

Responsibilities include:

  1. Strategic leadership of retail & partnerships marketing (including the data & analytics to drive informed decision-making),
  2. The development of marketing campaigns to support key product initiatives at Retail & branded collaborations with select Partners,
  3. Business management of the Retail & Partnerships Marketing function at BARK (budget, KPIs, performance tracking).  

You will lead a direct team consisting of experts in the areas of retail data & analytics, retail marketing, & social content.  You will also collaborate with cross-functional partners across the company.

We seek a smart, creative, strategic entrepreneur who shares our passion to drive ambitious growth in the world of retail & to do so in a way that is unexpectedly BARK human, magical, & from the dogs-eye view.  The best candidates will come with 6+ years of marketing experience & a track record of building brands & driving business.  Key qualities include strategic thinking, creativity, marketing innovation, & cross-functional team leadership.    


  • Recommend, develop, & execute marketing strategies, plans, & programs for specific product lines within the BARK portfolio. These include advertising, social/ digital communication, retail programming, in-store visual merchandising, & event programming.
  • Aspire to create strategic shopper programs. Youll do this through digital & social media, customer loyalty programs, account-specific marketing assets, & disruptive point of sale tools that drive awareness & conversion.
  • Build strong relationships (both internally & externally) across BARK sales, planning, marketing, PR, merchandising, & creative design teams, as well as among external customer marketing teams. 
  • Lead cross-functionally by setting marketing plan objectives & goals, gaining alignment on marketing strategies, & driving flawless execution that is on time & on-budget. 
  • Set program KPIs, track & report on program performance, & conduct post-program analyses with recommendations how to optimize in the future.


  • 6+ years marketing experience with a proven track-record of driving retail awareness & engagement.
  • A proven ability to develop & deliver against actionable insights
  • Shopper marketing, channel & event experience preferred; experience with shopper data such as Nielsen & a proven track record in leveraging analytics to drive decision making a plus
  • Experience in persistently but diplomatically navigating matrixed organizations to solve problems big & small.
  • Experience in confidence building relationships with external partners


  • Strong leadership skills, exceptional collaboration skills & the ability to positively influence various partners.
  • Self-starter with a can-do attitude.
  • Comfortable working independently, as well as within a cross-functional team.
  • A creative thinker, with a high sense of urgency & entrepreneurial spirit.
  • Exceptional project & time management skills.
  • Strong strategic, analytical, & execution skills.
  • Strong & effective verbal, written & presentation delivery skills.
  • Ability to build & leverage informal networks.
  • Ability to anticipate issues & resolve them based on sound business judgment.
  • Youre a crazy dog person & youre not afraid to own it. Its to the point that you own several items of clothing, all of which say different variations of Im a crazy dog person & Im not afraid to own it.

This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you & your pup, 401k, wonderful team lunches, cold brew on tap, & a dog to pet anytime you wish. 

About BARK

BARK is the worlds most dog-centric company, devoted to making dogs happy with the best products, services & content. BARKs dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, personalized meal plans & supplements, & dog-first experiences that foster the health & happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with themed toys & treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, which includes more than 33,000 stores across the U.S., including Target & Amazon; its high-quality, personalized nutrition & meal plans with BARK Eats; & health & wellness products that meet dogs needs with BARK Bright. At BARK, we want to make dogs as happy as they make us because dogs & humans are better together. Sniff around at for more information.

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