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BlaBlaCar // long distance carpooling service
Marketing, Full Time       Posted: Wednesday, January 08, 2020
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Company Description

BlaBlaCar's vision is to bring fairness, freedom & fraternity to the world of travel.

BlaBlaCar was created in 2006 with one dream in mind: fill the millions of empty seats on the road to create an efficient, affordable & friendly way to travel. Today, our global, trusted community counts 75 million members in 22 countries, enabling a smarter, large scale & truly sustainable transport network.

Born from a simple idea of people sharing their rides, BlaBlaCar's ambition is to become the go-to marketplace for shared road mobility. We offer long distance carpooling service, a commuting carpooling service, & since 2018 a marketplace bus service too. A filled bus emits one third of the emissions per passenger kilometer as an average car. So we want to fill those seats too!

In 2018, 84 million travellers used BlaBlaCar globally saving 1.6 million tons of CO2. Meanwhile we enabled human connections, bringing people closer together in more ways than one with 87% of members say that carpooling is an enriching experience.

BlaBlaCar offers a truly & unique international environment with a team counting 35 nationalities, serving a global member-base from 8 offices in Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw. English is the official spoken language across BlaBlaCar. We are privately-held & founder-led. Our team of 500 employees is entrepreneurial, passionate, & fundamentally mission-driven.

Job Description

Why join us?

BlaBlaCar is looking for a Digital Marketing expertto join its central marketing channels team to work on Search Engine Advertising (SEA) for our German & Polish account. As such, you will play a key role in optimising marketing performances & coordinating efforts between local & central marketing teams. You will leverage your comprehensive view on marketing activities in all BlaBlaCar markets to help articulate recommendations on resources allocations at global level.

You will be joining a very skilled & motivated team of people, whose goalis to accelerate BlaBlaCar's growth via efficient marketing activities. Thus, the role requires extensive marketing knowledge, in-depth expertise on SEA, a sharp & analytical mind, & structured communication skills.

What you directly contribute to:

  • managing SEA accounts with high investment by leveraging actionable insights on new growth levers to improve & scale the efficiency of our investment;

  • contributing to the evolution of our internal marketing automation tool by providing actionable insights on opportunities & blockers identified on your SEA accounts.


What you will need to be successful:

  • At least 2years of experience (internship included) on digital marketing

  • Familiar with online marketing metrics (CAC, ROI, etc) & business models

  • Experience in managing Google Ads campaigns with high investment is a strong plus

  • Strong data & analytical skills

  • Rigorous & organised

  • Ability to work on many projects at the same time

  • Ability to coordinate actions with different teams

  • Fluent in English (German is astrong plus)

  • Experience with Google Analytics & Google Tag Manager & data manipulation skills (as Tableau)is a plus

Additional Information

A few practical details about the role

  • Start: As soon as possible !
  • Place: Paris
  • Contract: Long-term contract
  • Salary : According to profile & experience

What we offer all of our employees:

  • The opportunity to have a meaningful impact, building a CO2-saving global travel network enabling strong human connections too.

  • A strong Fun & Serious company culture

  • An international environment with a team counting 35 nationalities, serving a global member-base from 8 offices around the world (Berlin, Kiev, Madrid, Milan, Moscow, Paris (HQ), So Paulo, Warsaw)

  • State-of-the-art office spaces, in a great location

  • A start-up spirit grounded in agility & teamwork

  • Challenging career opportunities in a high-growth & fast-paced environment

  • Bi-Weekly team-all BlaBlaTalks to learn from each other

  • Weekly Tech Demos, so that we're all up to date with where our product stands

And some other great perks!

  • Free carpooling & bus rides to live our value Be The Member.

  • BlaBlaBreak which takes us all for an unforgettable weekend every 18 months

  • Possibility to work from another BlaBlaOffice abroad for a week once a year (BlaBlaSwap)

  • The choice between the latest Mac or PC equipment (for Tech only)

  • Opportunity to attend Tech conferences in France & Europe (for Tech only)

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