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SeatGeek // ticket search engine for live sports, concerts & theater
 
Marketing, Full Time    New York City    Posted: Thursday, June 20, 2019
 
   
 
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JOB DETAILS
 

SeatGeeks mission is to enable fans all over the world to experience more live. Part of that mission means getting SeatGeek in front of more people than ever before & as our Director of Brand Marketing, youll make this goal a reality.

We are looking for a strategic & creative Director of Brand Marketing to spread the word & help take the SeatGeek brand to household name status. Reporting to the CMO, youll lead the development of SeatGeeks brand marketing strategy with the goals of accelerating customer growth & driving measurable gains in awareness.

What Youll Do

  • Lead the strategic development, implementation, & evolution of our brand strategy that to increase awareness & increase growth
  • Oversee brand channels including out of home & TV with the goal of efficient scale
  • Produce inspiring creative briefs, applicable calendars, & be a primary partners for creative reviews & approvals
  • Ensure that marketing projects are on-target, on-budget, & aligned with SeatGeeks brand identity & goals
  • Collaborate with other marketing functions to execute campaigns & cross-channel efforts Monitor brand health & brand KPIs to forecast, track, & analyze marketing initiatives to ensure we exceed performance targets
  • Lead communication of results to leaders across the company
  • Oversee strategy for key social media channels; make important hire(s) & work with creative team to develop a strategy to create content that drives audience growth

#LI-DNI

What You Have

  • 7+ years of experience contributing to brand marketing strategy
  • Experience growing brand channels like TV & Out of Home & delivering outstanding measurable results
  • Understand the media landscape & experience maximizing media return on investment & building agency relationships
  • Experience making recommendations taking into account both marketing economics & business levers for the larger company P&L
  • Executive level, client facing communication skills. You are a negotiator & influencer, both internally & externally
 
 
 
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