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LiveIntent // premium email advertising solns
New York City    Posted: Thursday, October 03, 2019
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About the Job:

The Associate Optimizations Specialist will work directly with the Campaign Optimizations team & Ad Operations team to help execute & optimize the performance of advertising campaigns. The Associate Optimizations Specialist will become an expert in LiveIntents platform & work directly with the Account/Sales teams to troubleshoot, align KPIs/Goals, & run campaign analyses.


  • Work with Sales/Account teams to align prospective clients goals/KPIs
  • Identify areas of opportunity for existing campaigns where we can grow & scale
  • Utilize performance data to provide optimization suggestions & areas of campaign improvement
  • Support & assist on matters regarding best practices associated with digital media operations, specifically as it pertains to LiveIntents own media
  • Document the performance of optimization optimization tests in order to report on their results
  • Pull performance reporting for the Optimization team to use in their analyses.
  • Troubleshoot pixel implementation errors, reporting discrepancies, & broken creative URLs
  • Strategize the best ways to set a client up for success based on their budget, goals, & capabilities.
  • Partner with BI team on campaign measurement reporting & insights generation


  • Bachelors degree, preferably in Marketing, Advertising, Media, Business Management, or any other related field
  • Strong analytical mindset & terrific attention to detail
  • Proficiency in Excel & all of Google Suite
  • Strong interpersonal & communication skills
  • Knowledge of Salesforce, HTML, JavaScript, & JIRA helpful
  • Entrepreneurial spirit & ambition to learn & succeed

We support employee health & wellness by providing:

  • Comprehensive medical, dental & vision coverage
  • Healthy daily snacksand beverages on tap
  • Family-friendly environment with work/life balance
  • Summer Fridays (head out early to enjoy the great weather!)
  • Weekly in-office Yoga & Pilates classes
  • Subsidized gym membership
  • LiveIntent sports teams (softball, flag football, soccer etc)
  • Paid Maternity & Paternity leave

We support diversity & growth within the company with programs & initiatives such as:

  • Bi-annual performance & compensation review process
  • Monthly Women with Intent meetings, focusing on fostering a culture of diversity, inclusion & empowerment by creating opportunities for women to grow individually & thrive collectively
  • BID with Intent (Belonging, Inclusion & Diversity) focused on instilling diversity, a sense of belonging, & empowerment into LiveIntents culture, core values, & vision
  • Book Club focused on reading & discussing career development-focused content
  • Lunch & Learns with diverse speakers
  • Opportunities to attend industry conferences
  • Access to professional development courses through LinkedIn Learning & Coursera
  • Annual global offsite week focused on team-building, training & employee recognition

About LiveIntent:

LiveIntent, one of the worlds largest people-based marketing platforms, connects 2,500 publishing & advertising brands with over 250 MM verified people every month across all types of media. With the anonymized email address at the center of its industry-leading identity graph, LiveIntent provides brands with solutions that help them monetize, acquire, & retain real people, even where cookies dont work. LiveIntent enriches a brands data, making it possible for them to deepen their understanding of their audiences, & more effectively market to people wherever they are present & paying attention. LiveIntent is home to over 160 people worldwide with offices in New York, Los Angeles, Detroit, Berlin, & Copenhagen.

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