As an Associate Strategy Director, you provide strategic leadership & guidance to your team in finding purpose-driven & inspired work through insights. You are the senior-most Insights & Planning (I&P) representative on your team, with the overall quality of strategy work on all projects & accounts on your shouldersbut youve got that covered. Planning complex & challenging projects helps you gain an intimate understanding of the client, their competitors, & key industry trends. And you can easily communicate these findings to multidisciplinary teams, from Creative to Technology.

You live & breathe insights into the clients business, their competitors, & their customers. And youre a subject matter expert in at least two I&P disciplinesincluding business analysis, qualitative consumer research, web analytics, & information architecturebut a well-balanced working knowledge across all disciplines is just as welcome.

You will:

• Manage overall quality of I&P work on all projects & accounts in all disciplines.
• Collaborate with the Program Director & the Managing Director to ensure that:
  • The business unit has a suitable number of planners & analysts with appropriate skills
  • The accounts understand the role of I&P staff & exploit their skills appropriately
  • I&P staff are engaged in the right work at the right time
• Provide support on special projects & initiatives within the I&P group.
• Provide guidance & insight into I&P practices disciplines across the agency.
• Ensure core processes & deliverables are effective in delivering strategic guidance.
• Work with our clients to identify business problems & challenges.
• Become an expert on the clients business sector.
• Define & document requirements through business analysis, qualitative consumer research, & web analytics.
• Recommend, plan, coordinate and/or execute pertinent research & analysis activities:
  • Sector, industry & competitive analyses
  • Competitive benchmarking studies
  • Qualitative, consumer research (ie. usability testing, focus groups, field study)
  • Requirements gathering sessions & stakeholder interviews
• Synthesize & communicate the results of research to clients & project teams
• Provide insight & perspective on the clients strategic direction.
• Create customer journey maps 
• Collaborate with the team on overall strategy development.
• Define measurement strategies to support ongoing strategy development & site or program optimization.
• Demonstrate the value of integrating I&P services & activities into all client engagements.
• Provide thought leadership to colleagues & projects in a range of subjects that may include:
  • Requirements gathering
  • Consumer research & insight
  • Site measurement
  • Marketing & strategic plan

You have:

• Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interface, or related subjects.
• 5+ years of related experience in the following areas:
  • Account or brand planning
  • Business analysis
  • Qualitative research
  • Quantitative research, web analytics & metric analysis
  • Information architecture
• 4 years digital agency/consulting & Internet-related business experiences.
• 3 years experience leading a team in an agency/consulting or Internet-related business.
• Experience in developing proposals & presentations for clients.
• Experience with Automotive clients 
• Experience with SEO & E-Commerce 
• Demonstrated ability to communicate complex subject matter verbally & written.
• Demonstrated experience in the marketing research & sciences areas.
• Teamwork & collaboration-oriented mindset.
• Detail & results oriented working style.
• Flexibility & the ability to multi-task.
• Strong commitment to learning.