Senior Strategist

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, & tech innovations that inform our strategic recommendations.  Our team is collectively redefining & modernizing the way our clients harness consumer & cultural intelligence, develop brand strategy & plan for attention.

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 KEY AREAS OF RESPONSIBILITY

• Design research recommendations through the use of insights resources & proprietary tools
• Design & deploy quantitative surveys & analyze data for actionable insights & intelligence.
• Well versed with the ability to leverage VaynerMedia tools, research & platforms to:
  • Identify the most valuable audiences for our clients, balancing longer-term brand building objectives & real/near-real time results to be achieved.
  • Conduct social listening & content audits.
  • Conduct audience, category & brand analysis; leveraging our data, licensed data and/or clients 1st Party data.
  • Collaborate with Analytics & Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
• Brings the consumers world to life for creative teams & clients  using qualitative & cultural mining & insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct & differentiated audience segmentations that are connected to strategic decisions & creative ways-in.
• Articulate effective strategic rationale & logic flow that will help form a compelling story
• Input to the strategic development of client presentations & other important communication in a clear manner
• Develop weekly learning agendas in partnership with Strategy leads, & execute all relevant research & data analysis.
• Be actively involved in the briefing of creative teams for ideation & steer / facilitate brainstorms & workshops.
• Ability to manage your workload, understanding how to prioritize & communicate when support is needed.

 EXPERIENCE/KNOWLEDGE REQUIRED

• 3-5 years experience with strategically building brands, within the advertising industry
• Experience using secondary research tools such as Crimson Hexagon, MRI, & Mintel, & is able to select & mine appropriate resources efficiently & effectively to answer insights requests.
• Familiarity with, & ability to capably review qualitative & quantitative research plus behavioral data to draw & interpret insights.
• Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork & positive results.
• Strategic thinking ability with balanced analytical & creative approach to integrated marketing planning.
• Understanding of multiple channels for communications & connections, & their role in brand & content marketing.
• Self-motivated & demonstrates initiative in identifying opportunities, discerning a clear path forward & acting upon them swiftly.