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Critical Mass // digital experience design agency
London    Posted: Friday, January 10, 2020
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The Associate Director will join an expert team of holistic-minded search marketers. Youll use search insights to craft data-driven digital strategies that demonstrate a deep understanding of our clients overall businesses. You will identify & lead opportunities to drive performance through content strategy, user experience, & a strong technical foundation. You will own the scoping, pitching, definition & execution of our SEO strategies, including performance tracking, reporting, & continuous improvement. You know how to unlock the stories found in data that can drive opportunities in a competitive & fast-paced environment, & you have a passion for optimising exceptional site experiences.

You will:

    • Own the scoping, definition, execution, & optimisation of SEO strategies for a range of clients
    • Manage & develop a high-performing team of SEO specialists
    • Pitch & implement new SEO projects & service offerings
    • Represent the Search practice within the agency, serving as a strategic SEO thought leader, entrepreneur, & advocate
    • Use search data (in conjunction with other research sources) to understand user intent, drive content strategy, & identify business opportunities for clients
    • Conduct regular SEO/SEM audits & competitive analyses
    • Collaborate with multidisciplinary teams to incorporate SEO strategies & best practices
    • Effectively convey SEO concepts & strategies to both clients & colleagues in a concise, meaningful, & easy-to-understand manner
    • Define search-driven guidelines & requirements for page content, mobile friendliness, site architecture, URL structure, page titles, meta descriptions, headings, schema markup, page speed, anchor text, internal linking, site maps, etc.
    • Develop frameworks & reports to systematically track & improve search performance
    • Advise on technical website development to manage migrations while maximising search visibility: for example, redirects, error pages, use of JavaScript/AJAX, etc.
    • Combine paid search & organic search data when available to reduce costs while maximising key business activities
    • Define success metrics & translate SEO results to business objectives
    • Merchandise success stories & sell the benefits of new search projects
    • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimisation, & more.

You have:

    • 7-10 years of SEO experience, ideally with multiple websites in an agency environment
    • Demonstrated achievements in systematically improving search rankings that translated into traffic growth & improved site conversion
    • Strong presentation skills with an emphasis on crafting compelling visual stories in slide format
    • Strong technical understanding as it relates to SEO in the web development process, & the ability to work in partnership with a development team
    • Excellent business acumen, results-orientation & communication skills
    • Experience managing international SEO strategy across multiple countries & languages
    • Experience managing large-scale website migrations & redesigns
    • Strong analytical skills with a demonstrated ability to leverage multiple data sources to inform decision-making
    • Great attention to detail combined with the ability to prioritise & meet targets & deadlines
    • Systematic approach to identifying content & UX opportunities & issues, defining solutions, & executing action plans
    • Experience driving both paid & organic search strategies & the integration of both
    • Passion for staying current in a rapidly evolving digital environment, leveraging new tools & techniques to gain a competitive edge

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