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Critical Mass // digital experience design agency
Chicago    Posted: Thursday, January 21, 2021
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As VP, Strategy, you are the office strategy lead, bringing leadership & expertise to complex projects. The overall quality of the strategy work is on your shoulders, but youre up to the job. Youre a natural leader who understands how to guide a strategy team through project lifecycles & across multiple client accounts. You wrote the book on effectively articulating insights & findings to multi-disciplinary teams (creatives, technologists, & many more). You live & breathe your clients businesses, & know their competitors, their customers, & key industry trends as well as (if not better than) they do.

And if you have expertise that spans business analysis, qualitative consumer research, web analytics & information architecturethats fantasticbut well gladly welcome your experience in two or three of these areas.

You will:

  • Ensure overall quality of Strategy work on all projects & accounts across disciplines.
  • Collaborate with other senior-level employees to ensure accounts have suitable strategists & analysts with appropriate skill sets for accounts, engaging your team at the right time.
  • Be an advocate for the Strategy department, ensuring account teams understand the role of Strategy within a project.
  • Be a constant source of support to special projects & initiatives within the Strategy department, providing guidance & insights to colleagues across disciplines.
  • Ensure that core processes & deliverables are guided by strategic best-practices.
  • Become an expert on client business sectors to identify business problems.
  • Manage all aspects of pertinent research, including: benchmarking studies, consumer research (ie. usability testing, focus groups, field study), requirements gathering sessions & stakeholder interviews, multi-year digital roadmaps, & industry analyses.
  • Regularly contribute POVs to be a thought leader for the agency.
  • Provide excellent team management & oversight on all strategic & UX work.
  • Collaborate in New Business pitches & organic growth projects.
  • Distribute creative briefs to teams directed by strategic findings.
  • Synthesize & communicate the results of research to clients & project teams to provide insight & perspective on the clients strategic direction.
  • Connect measurement strategies to support ongoing & overall strategy development.
  • Demonstrate the value of integrating Strategy services & activities into all client engagements.
  • Provide thought leadership to colleagues & projects in a range of subjects that may include: requirements gathering, consumer research & insight, site measurement, & marketing & strategic planning.

You have:

  • 10+ years experience in digital user experience strategy within a digital agency or user experience company, working directly with clients in campaign or communications planning.
  • Excellent leadership & facilitation experience within larger teams.
  • Experience designing personas & customer journeys with a keen understanding of content strategy, marketing, & distribution.
  • Experience driving & winning new business pitches & growing accounts organically.
  • An understanding & ability to design social ecosystems.
  • A passion for digital & stay up to date on technology & trends.
  • Experience in developing proposals & presentations for clients.
  • Demonstrated ability to communicate complex subject matter in simple terms, both verbally & written.
  • Demonstrated ability in the marketing research & sciences areas, to establish complex research studies.
  • A commitment to teamwork, collaboration, & learning.
  • An astute attention to detail & a results-oriented state-of-mind.
  • The ability to be flexible & multi-task.

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