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Tripadvisor // enabling travelers to plan & book trips
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We believe that we are better together, & at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, & experiences, so we can collectively revolutionize travel & together find the good out there.

TripAdvisor is the worlds largest online travel site, visited by 390 million travellers each month, & our business Viator is a fascinating & ever-evolving part of the organization. 

What we do in Data Science: 

At Viator, the only thing we love more than travel is data. We slice it, we dice it, & we use it to empower our decision making. In fact, most would be surprised at just how many people in our office can write their own SQL queries. 

The Experiences Analytics Team is seeking a Principal Data Analyst for Brand & Content who has the analytical & leadership skills, as well as, business experience to support numerous end-users from an analytics & measurement perspective, driving out insight to influence valuable change; & is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.

What youll do:

We are seeking a Principal Data Analyst - Brand & Content,  who has the analytical skills & business knowledge to play an integral role within the marketing organization & is looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.

While reporting into Analytics, you will be solely responsible for supporting the Brand + Content team with their various needs around reporting of content across social media, on-site content implementations & off-site/paid tactics. 

  • Track campaigns & segment the customer base, as well as identify market trends & monitor competitors. 
  • Lead the creation of a tracking & measurement system for brand & content across the business, defining the right analytical approach & working with engineers to implement change. 
  • Define, measure & evaluate relevant paid media KPIs, helping the business to push the paid media agency for the right reporting. 
  • Work closely with the media agency analytics team to develop & implement best-in-class ways of measuring the effectiveness of marketing campaigns.
  • Lead Brand & Content analysis focused on developing the capability to translate data into actionable insights that will improve performance.
  • Provide timely insights & analytical support to different internal stakeholders to support effective business decision-making.
  • Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams. 
  • Identify key success indicators & determine best practices for measurement & reporting. Own & automate reporting tools.
  • Assist with ad hoc queries & provide analytical support to our fast-growing business as it evolves. 
  • Be the go-to person for brand & content insights, be closer to the data than anyone else in the company.
  • Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly & stay ahead. 
  • Develop exceptional relationships with stakeholders & within the team to ensure all workstreams & projects are delivered to the strategic needs & objectives.
  • Understand strategic roadmaps & actively influence these driving actionable change.
  • Create concepts, justify business cases analyses to improve customer engagement & value metrics
  • Lead on the measurement of testing analysis to provide insights of true business impact, using deep dive to understand the results
  • Work with 3rd party providers & agencies to access & implement any necessary tools & tracking methods when not available in-house.

What we are looking for? 

  • Experience: 5-8 years of experience in marketing analytics (ideal backgrounds include: a similar analyst role at a paid media agency, fast-paced e-commerce company or travel industry within an international matrix environment, with experience working on Brand & Content Analytics, a data-based consulting role, or other data strategy type positions)
  • Education: Bachelor's Degree in an analytical field (maths, economics, engineering, statistics, etc), Masters Degree a plus.
  • A healthy passion for data & its ability to tell a story.
  • Top performer with a proven track record of success in monitoring & analyzing multi-million dollar brand marketing campaigns.
  • Self-motivated problem solver who thinks both strategically & analytically, with the ability to work independently in a fast-paced environment
  • Strong grasp & keen passion for marketing, travel & culture, & an understanding of the linear, digital, social media & entertainment space
  • Expertise in marketing effectiveness measurement (e.g. attribution measurement, marketing mix modelling, revenue lift measurement)Ability to manage multiple projects & deadlines while working across a wide range of stakeholders, including senior management, diverse departments & third-party analytics teams. 
  • Ability to turn large data sets into well-articulated arguments for change
  • Strong analytical, conceptual & problem-solving skills with the ability to work under pressure & to tight deadlines, with unwavering attention to detail.
  • Ability to take in loose requirements, work independently, ask smart questions, & produce high-quality actionable insights
  • Proactive not reactive, with the ability to work independently in a fast-paced environment, providing ongoing actionable insights into campaign performance to relevant stakeholders.
  • Ability  to break down complex business questions into small pieces & build an overarching framework. Effectively gather relevant information from stakeholders, run data exploration, seek feedback & deliver insights to drive actions
  • Strong interpersonal, verbal & written skills as well as proven ability to develop well-written documents & eloquently present
  • Understanding of the overall business strategic direction. Seek to make a meaningful contribution to the strategy via your analytics work. Drive insights with manager's guidance
  • A start-up mentality, roll your sleeves up & get things done.
  • Proficiency within social analytics & community management platforms such as Sprout or BrandWatch
  • Upskilled in Excel, a SQL client, R/Python, Tableau & a few other useful tools of the data trade.
  • Confident with learning new tools, technologies, & methodologies.

We strive to create an accessible & inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at




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