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Critical Mass // digital experience design agency
Marketing, Full Time    Toronto    Posted: Saturday, November 21, 2020
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As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, & focusing on at least two of the following areas: tracking & measurement, implementation, reporting, data visualization, testing & evaluation, data integration, or statistical modeling. You understand the nature & purpose of the main Digital marketing channels, enjoy collaborating with others, & are able to communicate clearly & effectively.

You will:

  • Analyze data for insights & identify methods to improve processes.
  • Design, build & automate analyses, reports, dashboards & other deliverables.
  • Assist in the ideation, development & execution of measurement strategies.
  • Gather data through various third-party platforms & ensure compliance with data governance protocols.
  • Document requirements, define implementations, identify methods to improve process, & support senior colleagues
  • Own & manage Marketing Science deliverables across a broad range of initiatives
  • Communicate complex analysis in an effective, easy-to-understand manner
  • Implement & validate tracking & taxonomy across multiple digital platforms.

You have:

  • B.S. degree in a quantitative or technical field. Including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel & Microsoft Office skills, with top notch communication & collaboration skills.
  • Experience working with statistical analysis techniques & quantitative methods.
  • Proficiency in Python, R, SQL, or other business-relevant statistical programming language.
  • Experience with one or more visualization platforms (e.g.: Tableau, Domo, etc.).
  • Ability to efficiently communicate deliveries & delays of project with follow-ups as needed.
  • A drive to keep learning & offer your team support to grow & learn.
  • Comfort with presenting to small groups of clients or colleagues & an ability to communicate effectively with day-to-day clients
  • Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • An understanding of the media landscape.

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