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Marketing, Full Time    New York City    Posted: Thursday, February 11, 2021
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About your role:

Fandom the largest global entertainment platform powered by fans is seeking a Senior Analyst of Marketing Analytics to help provide insights, reporting, & in-depth analyses of customer journeys & purchase funnels to inform organic & performance marketing initiatives. The Senior Analyst will analyze & synthesize data from multiple sources to support business decision-making & ensure that insights & testing are core to the decision-making process.

You Will...

  • Provide insights that deepen the understanding of the user and the impact of our marketing investments, including attribution, churn prediction, lifetime value modeling, experiment methodology, & segmentation
  • Assess & optimize the marketing analytics implementation & data architecture to enable deeper analyses through site analytics & queries of the data warehouse
  • Measure performance marketing campaigns & ROAS across platforms, ensure accurate forecasting models are in place for all marketing activities, & build incremental investment cases to maximize ROI
  • Analyze A/B & multivariate tests & serve as an advocate for proper experimental design & testing
  • Develop & regularly report against KPIs that accurately reflect the health & potential of the business
  • Own & expand existing dashboards & reporting & democratize data access to empower stakeholders to better understand & act on data & insights
  • Proactively identify & produce new types of analyses & reports to meet business stakeholders needs

You have/are

  • 2-4 years of digital analytics experience
  • 2+ years of experience analyzing consumer marketing funnels & opportunities within retail or a direct-to-consumer business
  • Strong critical thinking & problem-solving skills with great attention to detail
  • Strong interpersonal & communication skills - ability to clearly articulate & present insights to creative & technical teams alike
  • Very strong SQL skills (will be tested during the interview); coding ability in R or Python is a plus
  • Familiarity with Web Analytics Tools, such as Google Analytics & CRM tools
  • Experience working with dashboarding tools such as Mode, Tableau, or Looker
  • Understanding of statistical & predictive modeling techniques such as linear & logistic regression

Benefits & Perks

  • Stock options
  • Periodic Team Lunches & Happy Hour
  • Full pantry complete with coffee, a variety of drinks, cookies & healthy food options
  • Employee Interest & Hobby Groups supported by the company
  • Flexible working hours
  • International work environment with start-up culture

About Fandom

Fandom is a global entertainment media brand powered by fan passion. The fan-trusted source in entertainment, Fandom provides a home to explore, contribute to, & celebrate the world of pop culture. Whether looking for in-depth information on favorite fandoms or whats buzzing in entertainment, Fandom has your pop culture curiosities covered through fan-expert knowledge & carefully curated & fun, original multi-platform content.

Fandom has a global audience of almost 300 million monthly unique users & encompasses over 400,000 fan communities. We currently feature more than 55 million pages of content, inclusive of video. Our Fandom values are:

  • We serve a global community.
    Connection with our fans, creators, & partners is at our core, & its grounded by our active efforts of inclusion.
  • We build experiences.
    We imagine, improve, & deliver solutions.
  • We bring joy.
    We celebrate our fandoms, our teammates, & the work we do.

Fandom is an Equal Opportunity Employer

San Francisco Fair Chance Ordinance Police Code, Article 49

New York Fair Chance Act

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