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Peloton // connected indoor fitness cycles
Marketing, Full Time    New York City    Posted: Saturday, September 12, 2020
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The Peloton brand is one of the most special brands in the world. Our mission is to use technology & design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Pelotons values inform everything we do, from product strategy, to hiring, to decision-making.

  • Put Members First - Design with a user-centered mindset. Obsess over every touchpoint of the member experience.
  • Operate with a bias for action - Challenge the status quo by continuously innovating & improving. Take risks, fail fast & learn from past failures.
  • Empower teams of smart creatives - Hire the best & get out of the way. Think & act like owners. Stay lean, scrappy & creative.
  • Together we go far - Build a diverse & inclusive community. Uphold the obligation to dissent & listen. Presume trust & be transparent.

Peloton is looking for an outstanding marketing leader to lead the Social Impact & Cultural Marketing team & amplify our social impact strategy & commitment to Diversity, Equity & Belonging. This role will leverage touch points across the brand - including Marketing, Content, Social, & more - to drive measurable impact in our Member communities & beyond. This is an opportunity for the right candidate to shape & scale the companys approach going forward.


Marketing strategy & campaign management

  • Lead the development of a global marketing plan & calendar that drives Pelotons impact across the following pillars: 1. Philanthropy (The Peloton Pledge) 2. Anti-racism 3. Product donations & accessibility (including The Comeback program) 4. Cultural heritage celebrations, including but not limited to moments such as Pride & Black History Month.
  • Drive Pelotons strategy on cultural marketing that supports the companys commitment to diversity + inclusion
  • Create & execute compelling campaigns & content that support the companys externally-facing social impact strategy & resonate with our diverse Member community.
  • Collaborate with internal stakeholders globally, including People team, Content team, ESG (Environmental, Social, & Governance) Team, Employee Resource Groups, & external partners (nonprofits, philanthropic groups, agencies).
  • Increase ways for Members & the broader community to engage with Peloton through the lens of social good, in partnership with the ESG team.
  • Create & manage integrated marketing plans for cultural moments working closely with multiple teams (Marketing, People, Insights, Content, Apparel, Music, Product, International, & ERGs.)


  • 6+ years experience in a social impact marketing-related role with demonstrated success leading large-scale integrated marketing programs
  • Expertise in leading cause marketing campaigns & initiatives with charitable or non-profit partners (diversity or community engagement is a preferred focus area)
  • Deep understanding of cultural landscape & highly in tune with current events & trends
  • Genuine passion & excitement for diversity + inclusion, cause marketing, & community engagement
  • Proven track record working on campaigns using owned channels in addition to paid advertising
  • Experience managing people, agencies & working with creative teams
  • Experience working across a global organization is preferred
  • Experience working in a high-growth company is preferred

The ideal candidate is high-energy, results-oriented, & demonstrates an ability to:

  • Identify new opportunities & areas of evolution within social impact & cultural marketing.
  • Quickly establish themselves as a credible strategic partner bringing innovative, bold ideas to the table.
  • Clearly & concisely communicate ideas, concepts, & proposals to engage & excite team members & senior leaders
  • Deftly navigate the intricacies of working cross-functionally with many different teams & senior leaders in a fast-paced environment where the ability to influence & build relationships is critical.
  • Manage multiple concurrent programs with strong attention to detail & accountability to high standards of excellence. Every touchpoint matters & our Members take notice!


Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, & the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, & convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, & media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, & world-class streaming digital fitness & wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, & Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast & Android TV. Founded in 2012 & headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada & Germany. For more information, visit

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