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Vimeo is a platform giving users the best ways to watch, upload & share videos.
Marketing, Full Time    New York City    Posted: Friday, January 11, 2019
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As an Email Marketing Associate at Vimeo, you will be responsible for managing end-to-end email production processes, campaign optimization, & reporting for the growing CRM Team at Vimeo. Youll support performance, engagement & retention efforts, & have a direct impact on Vimeos growth & revenue goals, working with email in addition to other marketing channels that the CRM team owns.

What youll do:

  • Manage the end-to-end email production process & campaign calendar for many of our email deployments within our ESP platform (including HTML coding)
  • Manage email reporting dashboards, monitor trends, & make recommendations based on results
  • Monitor daily program automations & data processes; troubleshooting when necessary
  • Collaborate with internal teams, running QA to test email assets across environments
  • Manage the setup & monitoring of ad hoc, triggered, & transactional programs, including optimization of existing programs & development of new programs
  • Stay current on email marketing best practices & share learnings & insights regularly with the broader marketing team

Skills & knowledge you should possess:

  • 2-4 years hands-on email marketing experience
  • Experience working with various ESPs (experience with ExactTarget/Salesforce Marketing Cloud preferred)
  • HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Knowledge of email industry best practices including contact strategies, targeting & segmentation, A/B testing, & analytics
  • Strong quantitative skills & familiarity with web analytics tools
  • Strong project management background; experience collaborating across multiple departments to execute projects
  • Excellent presentation, written & verbal communication skills
  • Strong Excel & Powerpoint skills
  • Subscription marketing experience a strong plus
  • BA/BS required

About us:

Vimeo empowers video creators to tell exceptional stories & connect with their audiences & communities. Home to more than 80 million members in over 150 countries, Vimeo is the worlds largest ad-free open video platform & provides powerful tools to host, share & sell videos in the highest quality possible. Founded in 2004 & based in New York City, Vimeo is an operating business of IAC (NASDAQ: IAC).

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