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CB Insights tracks the world's most promising private companies.
Marketing, Full Time    New York    Posted: Friday, January 11, 2019
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CB Insights is looking for a strategic & innovative Content Marketer to join our growing team. The ideal candidate will have experience developing content campaigns from the ground up as well as assisting with development of scalable strategies for those campaigns to support sales, growth & product marketing. You will be product & industry savvy ( you love reading about venture capital & technology), an independent worker, & excited about generating & testing new ideas. Your strong communication & collaboration skills allow you to work effectively & closely with a highly talented team of marketers.

Key Responsibilities:

  • Help implement smart & sustainable SEO strategies that differentiate CB Insights from competitors.
  • Understand & anticipate customer needs & know how to best deliver the message.
  • Support product marketing with content for product launches & thought leadership.
  • Optimize blog posts for SEO & provide guidance to team of intelligence analysts.
  • Work alongside social media & email marketing for blog promotion & distribution
  • Develop editorial storylines to support corporate marketing goals.
  • Develop content for use on PR initiatives & plans.

Key Requirements:

  • 3-6 years experience developing high-quality content in the form of website landing pages, sales enablement materials, whitepapers, case studies, & more.
  • Familiarity with corporate innovation & venture strategies.
  • Exceptional communication, prioritization, & time management skills.
  • Excellent writing, editing, & communication skills.
  • Experience working cross-functionally, especially across marketing disciplines, sales, design, & product.
  • Strategic, metrics-driven mindset with a passion for the art & science of content marketing.
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