Lead Product Manager of TV Activation Products
LiveRamp is the leading data connectivity platform. We are committed to connecting the worlds
data safely & effectively, advancing innovation, & empowering people to do good. Our
platform powers customer experiences centered around the needs & concerns of real people,
keeping the Internet open for all. We enable individuals around the world to connect with the
brands & products they love. LiveRampers thrive on solving challenging problems for the
good of humanityand were always looking for smart, kind, & creative people to help us get
Mission: LiveRamp makes it safe & easy for businesses to use data effectively.
Marketers are looking for ways to engage audiences with a personalized experience across
multiple platforms. Our team supports LiveRamps industry leading Audience Activation product
that helps Marketers translate their data so they can securely reach their target audiences in the
right context, across the advertising ecosystem, setting the foundation for long-lasting customer
relationships. Our TV Activation team is responsible for scaling LiveRamps growing business in
CTV, OTT, building on the continued growth of Video in the adtech ecosystem. We obsess over
understanding our customers & delivering unique value through innovative, full stack
products. We aim to continue doubling this TV business each year & to fuel LiveRamps
vision of becoming a true self-service SaaS, API-first, (selectively PaaS) platform. We are at the
heart of the companys transformation & are looking for experienced leaders that thrive in
chaos & love to build disruptive, impactful products.
Successful candidates will
Collaborate with x-functional leaders to define a clear & measurable product strategy
Understand customer needs & use them to inform clear product priorities
Take accountability for delivering against a roadmap, leveraging product management
and agile development best practices
Specifically, you will:
Deliver revenue/P&L: Be accountable to deliver against revenue targets for each
product line in a matrixed, cross-functional, dynamic organization.
Set Vision: Create & articulate a revenue growth plan that encompasses all facets of
Activation (CTV, OTT), including where we play & how to win.
Define Product Strategy: Understand broader company strategy & translate it into a
full stack product roadmap that aligns with validated customer needs & market trends.
Ship world-class, full stack products: Define clear product requirements & OKRs.
Drive build, partner, & buy decisions. Lead Team & Execution:
Lead, expand & empower world-class product managers
Establish culture to reliably translate requirements into product delivery
Establish business-outcome-based OKR prioritization & roadmap in
collaboration with Sales, Product Marketing, Legal, Engineering, etc....
Guide & mentor team members to navigate complex dependency management
and make short & long term trade-offs across multiple products / stakeholders.
Create alignment on priority & approach: Drive alignment on how TV Activation
products are developed & sold.
Work with Commercial Leaders (Sales, Marketing, Ops) to understand customer
needs, market trends & to align on product roadmap
Work with CTO & Engineering Leadership to build technology that maximizes
customer value & creates the desired customer experience (eg: API vs. UI)
Work with various other functions to deliver product & revenue end-to-end,
e.g., Product Marketing, Legal, Operations.
Your team will:
Translate executive vision into action. i.e., move the entire company & tech stack
towards self-service SaaS, API first, (selectively PaaS), cloud native, scalable products
Deliver revenue growth of multiple applications, e.g., CTV, OTT
Be accountable leaders. We deliver what we say we will deliver, & communicate
clearly with all functions at all levels.
Bachelors degree in Computer Science or technical field, or equivalent experience.
5+ years of experience as a product management leader.
Experience managing a product-driven P&L.
Comfort working at the technical level - understanding APIs, full stack, systems
architecture, TV/adtech ecosystem
Experience in digital advertising market working with advertisers and/or agencies and
experience with internet-enabled TV advertising.
Experience working collaboratively with multi-functional teams. Ability to listen, articulate
positions, & advocate designs.
Track record of successfully launching & scaling SaaS & PaaS platforms across
markets. Demonstrating clear data-driven insights combined with instinct for knowing
what internal / external stakeholders want, resulting in outstanding product results.
Track record of success in the full lifecycle of product management.
Ability to achieve stretch goals in an innovative & fast-paced environment,
demonstrating an entrepreneurial drive. Ability to influence without authority, working with technical & cross-functional teams
who do not report into this role to get things done.
Known to take ownership of outcomes through working with others & stay accountable
Ability to turn ambiguous problem spaces into clear solutions.
You can write queries where needed or are open to learning. You will not create
software, but you will work with software engineers, & you may perform analyses.
Optional experience in AI/ML.
People: work with talented, collaborative, & friendly people who love what they do.
In-Office Food: enjoy catered meals, boundless snacks, & the occasional food truck.
Fun: we host in-person & virtual events such as game nights, happy hours, camping
trips, & sports leagues.
Work/Life Harmony: flexible paid time off, options for working from home, & paid
Whole Health Package: medical, dental, vision, & disability insurance. Plus mental
health support (via Talkspace) & fitness reimbursement up to $100 per month.
Savings: our 401K matching plan helps you plan ahead.
RampRemote: a comprehensive program to assist you in setting up a home office that
works for you
Location: work in the heart of San Francisco (other locations or remote will also be
considered for the ideal candidate)
More about us:
LiveRamps mission is to connect data in ways that matter, & doing so starts with our people.
We know that inspired teams enlist people from a blend of backgrounds & experiences. And
we know that individuals do their best when they not only bring their full selves to work but feel
like they truly belong. Connecting LiveRampers to new ideas & one another is one of our
guiding principlesone that informs how we hire, train, & grow our global team across eight
countries & four continents.
LiveRamp is an affirmative action & equal opportunity employer (AA/EOE/W/M/Vet/Disabled) & does not
discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of
subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual
orientation, gender identity, genetics or other protected status. Qualified applicants with arrest & conviction records
will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.
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