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Indigo // helping farmers sustainably feed the planet
 
Marketing, Full Time    Boston, MA    Posted: Tuesday, November 26, 2019
 
   
 
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JOB DETAILS
 

Associate Analyst, Marketing

The Associate Analyst role will play a pivotal & instrumental part in helping Indigo change the world for many stakeholders. This role will help fuel Indigos marketing & targeting strategy, enabling Indigo to increase grower profitability, the planets sustainability & consumer health globally. This is a role of a lifetime for a curious-minded, elite data analyst seeking master-class level responsibility in a dynamic & exciting business.

Indigo improves grower profitability, environmental sustainability, & consumer health through the use of natural microbiology & digital technologies. Utilizing beneficial plant microbes & agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers & buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, & So Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Marketing BI Development

  • Own Report development inside Looker/UDP
  • Create the v2 Commercial Dashboard in Looker with careful consideration to Salesforce & UDP/Looker data alignment
  • Create Full Marketing Pipeline Report in Looker

Data Integrity Projects

  • Create a Commercial Marketing Data Quality Dashboard of Salesforce & marketing attribution (Bizible) data
  • Create lead audit with careful consideration of data capture, including attribution, & funnel leakage
  • Take over tactical implementations of Data Quality projects

Data Capture + Marketing Attribution

  • Own brand data pulls from the Terraton dashboard
  • Own lead list uploads & their marketing attribution
  • Own new tooling research & provide recommendations for lead/data capture
  • SME marketing attribution data - driving exploration

Existing + Ad Hoc Reporting

  • Build ad hoc reports based on existing dashboards/reports
  • Own development & share-out of weekly PowerPoints on existing dashboards/reports
  • Work with digital to report on Digital channels

Competencies:

  • Incredibly detail-oriented
  • Quantitative-focus & problem-solver
  • Excellent planning & organizational skills
  • Proactive seeks new opportunities to improve processes
  • Ability to sense-check data
  • Ability to work quickly
  • Team player, good at cross functional collaboration
  • Able to focus with multiple competing priorities
  • Excellent ability to prioritize & communicate clearly the timeline for initiatives
  • Ability to level up data to answer business questions
  • Ability to see around corners for what business stakeholders will ask
  • Quick to pick up new skills (different tools)

Qualifications:

  • 2-4 years of data analytics experience
  • Proficiency in SQL (any dialect)
  • Excel / BI wizard
  • Salesforce data & reporting experience
  • Marketing analytics experience, nice to have
  • Marketo experience, nice to have
  • Data visualization, nice to have
 
 
 
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