Everyone has a private body care routine. Places they want hair, places they dont, & ways of caring for & removing it. Meet Flamingo, body care that starts with hair.
Since Harrys launched in 2013, over a million women have used & loved the products. To a collective of women on the Harrys team, it became clear that we could create Harrys-quality products designed for the ways women were actually using themlike on their legs, underarms & bikini lines.
About the Role
Flamingo is looking for a Senior Associate, Copywriter who will need to be first & foremost a wordsmith with a great ability to write in a conversational way. The aptitude to flex into brand narratives & the passion for captions, e-mails & social posts is a must. Being interested in wellness, care & the good of womankind is crucial, as is the ability to bring wit & delight to mundane tasks.
About the Team
A copywriter is responsible for creating or editing short & long form content in the voice of the brand. This role supports the Creative Director & Marketing team by creating create & edit industry-leading copy & content across the Flamingo organization, from taglines & headlines to scripts to social posts. They approach each task, small or large, with the same attention to detail & enthusiasm.
Who is this person? What experience do they have so far?
They should have at least two years experience writing copy for brands & preferably have experience working across a variety of environments, from editorial to e-commerce to digital product. Agency experience is not a must, but experience with fast paced environment where you have to present & strategically support your ideas would make this person successful.
They should have experience communicating with different audiences & be fluent in social media, with specific experience writing for social.
They should be a technically skilled writer able to proof work across the organization; meaning they should know that the semicolon in this sentence is misplaced.
They should be able to communicate cross-functionally with business stakeholders in order to optimize language & copy for various channels. Furthermore, they should be constantly engaging with channel owners to learn how to maximize performance of their work & demonstrating those learnings where & when its applicable.
They understand the perspective of their customers, & have a knowledge of what it takes for them to engage with a brand. Their work demonstrates this knowledge & is therefore easy for them to defend to a variety of stakeholders.
They must be as excited to experiment in 10 words or less as they are to write long-form articles. Iteration is not only encouraged, but a necessary part of the job.
Their approach to creative work is informed by both qualitative & quantitative methodologies, & they have a proven ability to work independently where necessary, & to meet aggressive deadlines
They will be expected to brainstorm concepts with the creative team around original cross-platform campaigns, social media activations, & beyond. When presenting work to the creative director or to internal & external stakeholders, they should be able to address questions, concerns, & critique in a clear, confident way & be able to pivot quickly based on feedback.
They understand the strategy behind where & when copy lives, & consider this whenever they are writing.
They are a true editor, meaning their work is informed by the larger cultural forces at play around them. They are expected to bring this breadth & depth of knowledge to work with them, & consider it when storytelling for the company.
Here's who they will work with:
- Reporting to Head of Creative
- Creative Team
- Flamingo Marketing team
What they will accomplish:
- Work within the Flamingo Creative Team & partner cross-functionally on projects big & small, establishing trust along the way.
- Understand & implement a cohesive brand voice across all channels. A deep understanding of how conversational tone works & a good understanding of womens wellness & self care landscape as well as pop culture.
- Translates key consumer insights into compelling advertising copy for paid digital & social channels in an iterative but thoughtful manner.
- Collaborate on generating a high volume of great work, that flexes from concepts & big campaign ideas to product descriptions & social posts. Must be able to flex with the same passion for all things writing.
- Develop a set of copy best practices for Flamingo based on learnings data & consumer feedback. (lexicon, flamingo lingo, type of conversational tone used)
Flamingo is committed to bringing together individuals from different backgrounds & perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, & do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC & are dedicated to going above & beyond in fostering diversity across our company.