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Marketing, Full Time    New York    Posted: Thursday, October 10, 2019
 
   
 
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JOB DETAILS
 

If you consider yourself an expert in customer marketing using email, push notifications & other channels, thrive on segmenting & evaluating customer data into actionable recommendations, & enjoy working in an entrepreneurial & nimble environment, then weve got the job for you! Were currently looking for a savvy Lifecycle Marketing Specialist to join the team.

Responsibilities:

  • Develop strategy & manage execution to drive reactivation of lapsed users & referrals & engagement of current customers across email, push notifications, direct mail & remarketing channels in our global markets
  • Manage testing, creative, operational, reporting workflow of campaign efforts primarily through email to drive results
  • Manage the segmentation strategy to support campaign testing & analysis
  • Work with creative team to develop a deep understanding of what resonates with customers & optimize content/messaging accordingly
  • Monitor key KPIs & collaborate with analytics team on custom marketing analysis
  • Stay current on marketing trends & practices, focusing on how changes can help improve & optimize campaigns towards our target KPIs using A/B testing

Requirements:

  • 2 to 5 years of experience developing & executing email marketing campaigns with demonstrable track record of success supported by ROI measurement
  • Proven experience using A/B testing methods to optimize message & audience
  • Strong MS Excel experience required
  • A rigorous, data-driven, & highly analytical mindset
  • Outstanding & proven communication & organizational skills
  • Can-do, positive attitude; crazy hustle; entrepreneurial mind-set
  • Passion for technology start-up businesses

Nice to have:

  • HTML for emails
  • Basic understanding of SQL
  • Prior experience working with subscription-based or ecommerce products/services
  • Experience with Braze & Mailchimp CRM tools

Compensation:

  • Meaningful opportunity to truly build something
  • Competitive compensation & equity packages
  • 401(k)
  • Health benefits, paid vacation, & free lunch & dinner
  • Opportunity to work with a smart, passionate team
 
 
 
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