Events  Classes  Jobs 
    Sign in  
Visa // credit cards
Marketing, Full Time       Posted: Friday, July 05, 2019
Apply To Job
  Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable & secure payment network - enabling individuals, businesses, & economies to thrive. Our advanced global processing network, VisaNet, provides secure & reliable payments around the world, & is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, & fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network & scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, & be part of an inclusive & diverse workplace. We are a global team of disruptors, trailblazers, innovators & risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, & doing meaningful work that brings financial literacy & digital commerce to millions of unbanked & underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays,

Job Description

The Role
The Country Marketing Director for our business in Vietnam & Laos (brief as Vietnam) is accountable for the management of the Brand, solutions & client marketing activities within Vietnam & Laos countries.

You will work as a key member of the Vietnam Country Team to accelerate business growth, with a P&L mindset focused on optimizing team performance & marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem & changing consumer needs.

You will have a dual reporting line to both IPVMC (Indonesia, Philippines, Vietnam & Laos, Myanmar, & Cambodia) Cluster Marketing Head, as well as Vietnam Country Manager. You will be supervising Vietnam marketing manager, with him/her reporting directly into you.


Brand, Solutions & Campaign Management
Locally adapt marketing strategies for the Visa brand, products & capabilities building innovative & highly effective marketing programs to drive revenue, adoption of new solutions by clients & consumers, & increased brand vitality.

  • Lead VN marketing team to execute marketing plans, working collaboratively across functional teams & IPVMC in-country marketing teams
  • Implement evidence-based strategic marketing plans for Vietnam market to achieve key business metrics based on country priorities
  • Effectively develop & strengthen Vietnam marketing team capabilities that grows & guides Visa marketing in Vietnam market with digital & social at the core
  • Continue to evolve digital adoption & usage, building team capability & seeking opportunities to co-create with agencies, internal stakeholders & external partners
  • Management responsibility for Vietnam market media & creative agencies, look for scalable creative solutions across IPVMC & drive efficiencies
  • Overall management responsibility for Vietnam relationships with key social platform partners including Facebook, Google, Twitter, Instagram & local country platforms
  • Manage the sponsorship portfolio including Vietnam implementation of global platforms including FIFA & Olympics & local partnerships. Prepare & negotiate contracts for approval by the IPVMC cluster head of Marketing. Evaluate effectiveness & communicate outcomes, learnings & best practice
  • Manage, forecasting & financial reporting
  • Drive excellence in project management & optimize ROI
  • Consult & liaise with clients on integrating client requirements into creative development & execution

Display Visa values, behaviors & leadership principle in interactions with all internal & external stakeholders.

Client Marketing - with support from IPVMC Cluster Marketing Lead

  • Work extensively with Head of Client Relationship Management, Head of Merchant Sales & Solutions, Head of Product & Head of VCA in Vietnam to define individual client business objectives & priorities in order to develop & deliver insightful & impactful marketing strategies as part of the Visa 360 offering.
  • Build, train & strengthen client marketing capabilities & to deepen issuing & merchant client relationships, providing marketing strategy through to activation including optimal use of Visa capabilities & assets (VAS)
  • Provide tailored, marketing strategy & activation input to client RFPs
  • Establish a high touch client servicing model aligned with the Vietnam country strategy/operating model & individual client's needs, including developing agreed client marketing plans, weekly / monthly / quarterly / yearly internal client team engagement, across marketing teams with all key clients.

People Leadership & Management

  • Drive effective leadership through leading & coaching a Marketing team in developing & ensuring implementation of team goals aligned with the country goals & the functional goals
  • Collaborate directly with functions (finance, product, marketing, government relations, merchant sales & solutions, corporate relations, legal, compliance etc.), to ensure that each function contributes to & supports the execution of client plans
  • Work closely with cross-functional teams to ensure they are fully aligned & briefed about clients' & business partners' environment; ensure that client plans for the market are developed in conjunction with, understood & shared by the supporting functions within Visa
  • Bachelor's degree preferably in Marketing Management / Business or equivalent
  • Post Graduate degree (Masters) preferred
  • 12+ years of proven experience of related consumer & client marketing management, top-tier Financial, Payments, Technology or FMCG industry preferred
  • Passion for our business, technology innovation, with high energy & intelligence
  • Proven experience in managing great creative work, effective partnership in managing agencies across creative, media, digital, research, & below the line activities
  • Strong project management skills & analytical thinking
  • Confidence & demonstrates proven ability to work with clients across existing & new partners
  • Communication development & execution experience including digital
  • Experience in managing complex, cross-functional projects across internal & external organizations
  • Ability & mindset to work collaboratively across various Visa
  • Experience working in complex, cross-functional projects / teams across internal & external organizations
  • Ability to operate effectively & efficiently in a challenging, fast-paced environment
Apply To Job
© 2020 GarysGuide      Terms