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HelloFresh // meal kit delivery
Marketing, Full Time    Toronto    Posted: Wednesday, January 27, 2021
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About HelloFresh:

At HelloFresh, we want to change the way people eat. Over the past 7 years we've seen this mission spread around the world & beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market. So, how did we do it? Our weekly recipe boxes full of exciting recipes & lovingly sourced, fresh ingredients have blossomed into a community of encouraged, energized home cooks that expands across the globe. We are one of the fastest growing meal kit businesses & are active & growing in 10 different countries across 3 continents. If you would like to join an energetic & highly motivated team & work in a dynamic, high-energy, high-growth field where you can really have an impact & make a difference every single day, then join us & become part of developing a global fresh food champion.

About the role:

We are looking for a Performance Marketing Specialist to join our Growth Marketing team at HelloFresh.  This person will be supporting our Digital Performance Manager to optimize online marketing channels, with a focus on those that leverage partnerships with 3rd parties (ex. Affiliates, Influencer marketing, podcast networks, etc).  They will be translating marketing strategy into channel plans & initiatives that drive growth KPIs (ex. Conversions, CPAs, ROI), & make recommendations on campaign launches, partners, & other levers to improve channel performance. 

You will:

  • Work closely with the Online Performance Manager to support key performance channels, including Affiliates, Influencers, & Podcasts with a goal of optimizing KPIs such as conversions, acquisition costs, LTV, & ultimately, ROI of each channel
  • Develop campaign ideas to deliver on targets, execute on plans, analyze performance, & recommend optimizations on your channels
  • Conduct research to source, vet, & analyze partners for potential collaborations
  • Create a robust & well organized database of talent / publishers / partners
  • Manage day-to-day communications with both Affiliate partners & Influencers, via both inbound requests & outreach, including coordination of product to partners for trial & review, & landing page creation
  • Compile, analyze & interpret data to identify marketing strategies, conclusions, & quantifiable business opportunities
  • Work with internal analytics resources to further enhance reporting & insights within & across campaigns

You are:

  • Organized organizational skills, project management skills & ability to multitask are the foundation of everything you do
  • Creative challenge conventional methods & open to new ideas
  • A critical thinkerUse logic & reasoning to identify the strengths & weaknesses of alternative solutions, conclusions or approaches to problems
  • Enterprising seek to take up & start new projects. Able to achieve work with risk of failure
  • Driven for results push projects to completion with a sense of urgency
  • Excited to work in a fast-paced environment with constant change

At a minimum, you have:

  • A Bachelors degree in Business, Marketing, Science, or a related field
  • 1-3 years of experience working in performance marketing, in a digital agency, or in an analyst role on a marketing team
  • Intellectually curious with an analytical & performance-driven mindset
  • Strategic & critical thinking you get the bigger picture but like digging into the details
  • Understand key business KPIs for subscription e-commerce (CPA, LTV, CR, etc.)
  • A team player with a fantastic can-do attitude ("no" isn't in your vocabulary!)
  • Excited to work in a fast-paced environment with constant change
  • Strong proficiency in Excel 

Bonus points if:

  • You have experience working on a performance marketing team and/or experience working on Affiliate marketing
  • You're proficient in Google platforms, Tableau, third party analytics platforms & media attribution technology/methodologies

Why you'll love it here:

  • A competitive salary & company benefits
  • 75% discount on HelloFresh & Chefs Plate boxes
  • Partial top-up for parental leaves
  • We trust & support you - take ownership of your work & push your ideas from inception to execution
  • We want to see you grow - we support your career progression & provide learning & development opportunities
  • We take our work seriously, but we don't take ourselves too seriously. Youll work with fun, energetic, & supportive teams. 
  • Weve kept up the work-hard, play-hard energy virtually. From team socials to HQ Wellness Wednesdays to holiday & milestone celebrations, youll have plenty of opportunity to connect socially with teammates across the company.

To ensure the health & safety of our employees during COVID-19, our HQ employees are working remotely through until June 2021! When we return to the office, youll love:

  • Our bright & functional space located in the heart of downtown Toronto 
  • Our test kitchen, where our recipes are tested on-site, so there are delicious meals constantly flowing!
  • Our newly renovated employee lounge, decked out with a movie projector, comfy couches, board games, a ping pong table, & local craft beer on tap!
  • Our gorgeous rooftop patio, with a perfect view of the CN Tower while you enjoy lunch outdoors!
  • Our fully-stocked kitchen with fresh fruit, healthy & not-so-healthy snacks, sparkling water, cold brew coffees, & more. (Are you seeing a pattern yet? Hint: We love food!).

You are welcome at our table. 

At HelloFresh, we are committed to building & nurturing an inclusive community for our employees. We value diverse skills & experience, & strongly encourage applications from our Black, Indigenous, & People of Colour (BIPOC) community, as well as people with disabilities, people from gender & sexually diverse communities, and/or people with intersectional identities.

HelloFresh is an equal opportunity employer & is committed to providing an accessible recruitment process. Upon request, we will provide accommodation for candidates at any stage.

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