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Accuweather // global weather forecast
State College, PA, New York City    Posted: Tuesday, June 18, 2019
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Who You Are

The global product team at AccuWeather is seeking a Senior Analyst, Digital Analytics to support the way in which AccuWeather collects, reports & provides insights to the rest of the organization for our non-mobile & mobile applications. This position is joining an expanding Analytics, Audience Development, & Consumer Insights team & will collaborate with digital product managers, business stakeholders & development teams across the organization to help implement & validate the digital data collection processes, document data capture methodologies & measurement strategies with help from the digital analytics & BI. team, leveraging a number of online tools, help interpret complex data & convey concise analysis & recommendations to stakeholders, you will also assist with monitoring KPIs & trends to help drive tactical & strategic business decisions.

To succeed in this role, you should have strong technical acumen, exceptional problem-solving capabilities & be extremely detail oriented. This role is perfectly suited for someone with a passion for data, digital technologies & those interested in leveraging data & technology to improve the end users experience.

Your day-to-day

  • Work with internal or external data partners to collect, organize, & connect various data sources, ranging from ad server data audience analytics data, performance marketing data, third-party revenue, off-platform revenue, etc.
  • Perform deep dive analysis into specific KPIs to understand the underlying influences
  • Interface regularly with partners & data team; proactively identify & resolve issues that arise including reporting discrepancies, data inaccuracies
  • Evaluate existing & develop new metrics, reports, & dashboards
  • Establish & maintain a process to govern & educate business teams around A/B testing & personalization
  • Maintain detailed documentation of analytics tools & measurement strategies
  • Leverage data visualization tools to curate reporting for cross-functional teams
  • Collaborate with product management teams & other key stakeholders to define & implement necessary requirements in order to properly report on relevant Key Performance Indicators (KPIs)
  • Provide digital asset tagging instructions for website & mobile app development teams

About you

  • Meticulously detailed. Data & Technology savvy
  • Passion for learning new tools & visualizing data outputs
  • A genuine interest & knowledge of the media & digital industry landscape
  • Be curious & globally oriented with pride for building successful products

Your experience

  • Bachelors Degree in computer science, Information Systems, Technical Marketing or equivalent experience/training
  • 3+ years of experience using Google Analytics, or other industry-leading analytics tools & familiarity with web data, traffic from a site tagging & data collection perspective
  • Proficiency in SQL SQL / R / Python / BigQuery a plus
  • Familiarity with testing/personalization platforms (ie. Adobe Test & Target, Optimizely, Dynamic Yield)
  • Working knowledge of Data visualization dashboards (Looker, Domo, QlikView/QlikSense, Tableau, or any other BI tools)
  • Experience with data integration or ETL processing related projects
  • High level of attention to detail, quality, & effective oral & written communication skills, along with excellent follow-through
  • Understanding of digital/media/marketing data sources & metrics preferred: Digital (e.g. Web, Social, Display, Search etc.)
  • Willingness to learn & adapt to a changing environment
  • Experience in working with, managing & mentoring teams preferred
  • A genuine interest & knowledge of the media & digital industry landscape

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk & reach with hands & arms. The employee must occasionally lift and/or move up to 50 pounds. Must be able to work at heights using step ladders or lifts. Specific vision abilities required by this job include close & distant vision, color vision, depth perception, & ability to determine visual focus. The employee will need to hear audio clearly & be able to differentiate differences in audio levels. The employee is required to speak or communicate with co-workers.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment can vary from noisy to quiet, depending on the task. The pace of work can be extremely fast, depending on the task requirements.

We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity & inclusion provides unique perspectives that help make the workplace more innovative, engaging & profitable.

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