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BlaBlaCar is marketplace connecting drivers w/ empty seats to passengers looking for a ride.
Marketing, Full Time       Posted: Friday, February 01, 2019
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  Company Description

BlaBlaCar is the world's leading long-distance carpooling platform - a global, trusted community of 70 million drivers & passengers in 22 countries.

The platform connects people looking to travel long distances with drivers heading the same way, so they can travel together & share the cost. With the recent integration of a coach network & a commuter carpooling service, BlaBlaCar aims to become the go-to for shared road mobility.

Affordable, convenient & user-friendly, wherever there's a road, there's a BlaBlaCar.

Job Description

Why join us?

BlaBlaCar is looking for a Digital Marketing Manager to join the Italian team in Milan. As a Digital Marketing Manager, you will play a key role in increasing the awareness & adoption of BlaBlaCar in Italy. You will prepare multi-channel marketing plans, find acquisition channels, negotiate with providers, set up campaigns & track their performance. You will be joining a skilled & motivated team, whose goal is to accelerate BlaBlaCar's growth in Italy. Thus, the position requires a sharp, analytical mind & an entrepreneurial spirit. You will report to the local Country Manager & you will be helped in campaign execution by a network of channel specialists around the world.

What you will directly contribute to:

Defining & executing the local Marketing & Communications plan for Italy

Defining, setting up & running online marketing campaigns

Setting up & managing partnerships with Online Travel Agencies

Preparing, launching & executing ATL campaigns

Collecting, formatting & analysing marketing KPIs to measure performance

Sharing best practices with other marketing teams, both local & central

Participating in the development of new projects locally

Contributing to market research


What you will need to be successful:

3 to 6 years of previous work experience including relevant experience in digital marketing

Experience on at least one of the following channels: Google Adwords, Facebook Ads, Programmatic adv

Familiar with online marketing metrics (CAC, CPC, etc.) & business models

Familiar with offline marketing or communication actions

Fluent in Italian & English

Strong data & analytical skills

Strong problem-solving skills

Full proficiency in Excel

Rigorous & organised

Ability to work autonomously under tight deadlines

Ability to work in a multicultural environment

International work or study experience is a significant advantage

Additional Information

A few practical details about the role:

  • Start: As soon as you are ready!

  • Location: Milan

  • Contract: Permanent contract

  • Compensation: Competitive package based on experience

What we offer all of our employees:

  • A start-up spirit that fosters agility, teamwork & impact

  • Challenging career opportunities in a high-growth & fast-paced environment

  • An inspiring working environment

  • Free carpooling to live our value Be The Member”

  • Annual BlaBlaBreak which takes us all for an unforgettable weekend

  • Possibility to do a BlaBlaSwap once a year & go work from another BlaBlaOffice abroad

  • Bi-Weekly BlaBlaTalks when we learn from each other

  • Weekly Tech Demos

What is next?

If you are ready to join our exciting journey, please apply below andupload your resume in English (PDF format).

Kindly note that only complete applications will be reviewed by our hiring team & that all your information will be kept confidential.

You can expect us to review your application within the following 4 weeks. If your application fits our requirements, we will invite you to complete an online test. If you pass the test, a video interview, an on-site interview & a business case will follow.

BlaBlaCar is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

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