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Mailchimp // marketing platform for small businesses
 
Product, Internship    Atlanta    Posted: Monday, January 20, 2020
 
   
 
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Mailchimp is a leading marketing platform for small business. We empower millions of customers around the world to build their brands & grow their companies with a suite of marketing automation, multichannel campaign, CRM, & analytics tools.

The Mailchimp internship program started in 2013. In the past 7 years, weve had the privilege of bringing in some of the brightest, most talented college students from around the country to spend time with our teams. Our 12 week intern program was designed so that interns can grow their skill set, thrive in the Mailchimp community, & do meaningful work. They also have a lot of fun along the way! All currently enrolled students are eligible to apply for the internship program.

Start Date: May 18th or June 8th

Product marketing is the core marketing discipline responsible for bringing our product to market. This type of marketing does not end at pre-launch or launch, but rather embraces an ongoing course of continuously messaging, promoting, & developing the product to meet customer needs at all stages of the product life cycle - sunrise to sunset. Our product marketing team is organized into three main competencies:

  • Platform features
  • Customer segment marketing
  • Merchandising & commercialization

Our ideal candidate is early in their marketing career & is looking to challenge themselves by working in a heavily cross-functional, fast-paced environment. Were looking for a highly organized & creative go-getter with excellent verbal & written communication skills whos able to juggle a number of tasks at once. They must also have a solid working knowledge of Mailchimps products. This role will help establish foundational marketing practices at Mailchimp, with plenty of opportunities to learn, grow & sharpen their marketing toolkit.

The Product Marketing team will hire several interns for Summer 2020. Listed below are some of the responsibilities based on different areas of specializations.

What youll do:

For New Product Analytics:

  • Work collaboratively across teams throughout the company to conduct analysis & create new frameworks to analyze existing & upcoming marketing efforts
  • Evaluate marketing content performance & deliver recommendations on how to focus our efforts moving forward in marketing efforts for designated products
  • Create & use a replicable marketing analytics framework to visualize results
  • Identify trends, cull insights, & derive implications

For E-commerce:

  • Work collaboratively across teams throughout the company to assist in delivering business results to acquire, grow & retain customers within the e-commerce segment
  • Track & monitor competitor trends & help with identification of gaps & opportunities
  • Develop recommendations for go to market messaging ensuring consistent brand tone across digital paid channels
  • Assist with the creation & presentation of e-commerce segment level performance, including recommendations for how to focus our efforts to drive sales growth

For Messaging & Marketing Strategy:

  • Work collaboratively across teams throughout the company to conduct analysis & create new frameworks to analyze existing & upcoming marketing efforts
  • Create narratives & storylines to sell Mailchimps Marketing Platform to various segments & audiences
  • Propose new ideas for upper-funnel content to build awareness & relevance for Mailchimp among small businesses
  • Prepare messaging recommendations for how to differentiate Mailchimp against our top-tier competitors

For Merchandising:

  • Work collaboratively across teams throughout the company to conduct analysis & create new frameworks to analyze existing & upcoming marketing efforts
  • Create & use a replicable marketing analytics framework to visualize results
  • Identify trends, cull insights, & derive implications of channel performance across different criteria (i.e. list size, account status, geography, mailing type, etc.)
  • Assist with the creation & presentation of channel & content performance, including recommendations for how to focus our efforts moving forward in marketing efforts for designated products

Wed love to hear from you if you have:

  • Strong working knowledge of Mailchimps products
  • Excellent verbal & written communication skills
  • Strong organizational skills
  • Exceptional people skills
  • Strong interest in the e-commerce space

Mailchimp is a founder-owned & highly profitable company headquartered in the heart of Atlanta. Our purpose is to empower the underdog, & our mission is to democratize cutting edge marketing technology for small business. We offer our employees an exceptional workplace, extremely competitive compensation, fully paid benefits (for employees & their families), and generous profit sharing. We hire humble, collaborative, & ambitious people, & give them endless opportunities to grow & succeed.

We love our hometown & support sustainable urban renewal. Our headquarters is in the historic Ponce City Market, right on the Atlanta Beltline. If you'd like to be considered for this position, please apply below. We look forward to meeting you!

Mailchimp is an equal opportunity employer, & we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 
 
 
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