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FanDuel // one-day fantasy sports
 
Media, Full Time    New York    Posted: Thursday, September 01, 2022
 
   
 
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JOB DETAILS
 

ABOUT FANDUEL GROUP

FanDuel Group is a world-class team of brands & products all built with one goal in mind  to give fans new & innovative ways to interact with their favorite games, sports, teams, & leagues. Thats no easy task, which is why were so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means well never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance & paid leave policies, were committed to making sure our employees get as much out of FanDuel as we ask them to give.

Our brands include:

  • FanDuel  A game-changing real-money fantasy sports app
  • FanDuel Sportsbook  Americas #1 sports betting app
  • TVG  The best-in-class horse racing TV/media network & betting platform
  • FanDuel Racing  A horse racing app built for the average sports fan
  • FanDuel Casino & Betfair Casino  Fan-favorite online casino apps
  • FOXBet A world-class betting platform & affiliate of FanDuel Group
  • PokerStars The premier online poker product & affiliate of FanDuel Group

THE POSITION: 
Our roster has an opening with your name on it

We are currently looking for an experienced Media Planning Director to lead a team to drive significant acquisition & revenue growth through best in class media planning & optimization for our National & Local campaigns across our different products & channels. The ideal candidate will know how to build & develop a successful program to scale complex marketing campaigns across an evolving & complicated & regulated media environment. If you have a passion for sports, are interesting in digital advertising technology, & enjoy managing multiple projects wed love to hear from you.

THE GAME PLAN:
Everyone on our team has a part to play

  • Key stakeholder responsible for the success of our acquisition, current customer & re-activation KPIs of multiple programs within the practice with a core focus on evolving towards a ROAS operating model
  • Oversee the Media Planning program & work closely with external agency partners, internal program leads, channel managers & business/marketing stakeholders to translate business objectives into on-going strategic media solutions that achieve our business & marketing goals
  • Ensure best practices & strategic consistency across the Group of products & all elements of product specific media plan development & implementation, heavily focusing on a balanced performance-and brand based media & analytics driven approach to achieve goals
  • Work directly with vendors & channel managers to continue to maximize media efficiency & value to drive performance improvement & innovation across partners
  • Aid in media & partner negotiations
  • Ensure team is following internal & external processes & cadences for streamlined & timely workflow
  • Oversee final reporting analysis of campaigns alongside other internal teams, ensuring outputs are accurate & tie back to stated objectives
  • Leverage & improve upon attribution models functionalities & benefits to build media recommendations & optimize future campaigns
  • Oversee development of strategic media framework for annual/quarterly/monthly/weekly/daily plans across our various campaigns
  • Build & maintain complex flowcharts to help organize teams, roadmaps & overall plan schematics
  • Ensure strategic alignment across all channels & teams, to ensure a fully integrated approach
  • Steward media forecasting & on-going budget management & portfolio optimization
  • Manage, coach & develop an internal team with a culture that encourages intelligent risk taking, innovation & creativity

THE STATS:
What we're looking for in our next teammate

  • Minimum 7+ years of experience in media planning & strategy across traditional & digital media
  • 3+ years of experience in managing a multi-tiered team & multiple product & business lines within a broader corporate organization is preferred
  • Simultaneous Local & National campaign experience preferred
  • Agency experience preferred
  • Strong leadership skills & experience working with & developing media experts
  • Strong media industry relationships
  • Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
  • Meaningful experience working with performance marketing & media metrics (CPM, CPI, CPA, CPC & LTV) & understanding of the utilization & relationship between them
  • Analytically driven with strong understanding of underlying data & methodologies used to inform decision making & drive performance management
  • Demonstrated experience in merging business performance data with 3rd party research & media planning information
  • Experience negotiating favorable rates & deal structures with advertising partners
  • Strong understanding of marketing testing & reporting methodologies
  • Ability to succinctly communicate both verbally & in writing, & provide clear direction on projects
  • Ability to interface with a wide range of internal teams & ability to build strong relationships internally & externally
  • Ability to work within a dynamic environment with tight deadlines & moving targets
  • Advanced Excel skills required
  • Meticulous attention to detail, outstanding organizational skills, project management skills, & ability to multi-task & prioritize
  • Knowledge or understanding of the business & culture of sports & gaming preferred
  • Experience working across multiple businesses within a larger corporate structure is preferred
  • Strong advocate for diversity, equity & inclusion

THE CONTRACT: 
We treat our team right

Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting & fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship & professional development resources to help you refine your game
  • Flexible vacation allowance to let you refuel
  • Hall of Fame benefit programs & platforms

FanDuel Group is an equal opportunities employer. Diversity & inclusion in FanDuel means that we respect & value everyone as individuals. We don't tolerate bias, judgement or harassment.  Our focus is on developing employees so that they reach their full potential.

#LI-Hybrid

 
 
 
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