We think too much marketing isnt us. Its mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas & ambitions. Its one size fits all & its dull.
When it comes to individuals, were fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individuals needs, beliefs, behaviours & aspirations. And we commit to doing this in every aspect of our work for clients & their consumers. We are Fiercely Individual
HOW WE DO IT
At RAPP we are fiercely focused on the individual & how we can create value from every individuals experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action & customer experience management.
RAPP has unrivalled expertise in interrogating & analysing diverse data sets, impact prediction & action recommendation. Our creative moves people to act & is award winning across the globe. We are industry leading in journey development, activation & personalisation/optimisation at scale.
RAPP is part of the Omnicom Precision Marketing Group with 4K precision marketers in 40 global markets employing 1K creatives, 700 technologists, 500 strategist & planners, 350 data & marketing scientists & 300 performance marketing specialists. We actively foster an inclusive workplace where diversity & individual difference are valued & leveraged to achieve the agencys vision. And most importantly we value every individuals wellbeing.